In Nayarit’s capital city, vibrant traditions meet Riviera luxury — and WestJet makes it easier than ever to experience both.
With its lively plazas, centuries-old artistry, and colourful markets, Tepic is Mexico at its most authentic. This capital city of Nayarit remains blissfully untouched by mass tourism, offering travellers a rare opportunity to connect with Indigenous traditions, colonial heritage, and a thriving culinary scene. And when it’s time to unwind, the Riviera’s golden beaches and luxury resorts are just a short drive away.
This winter, WestJet Vacations brings Tepic within easier reach than ever before, with new direct flights from Calgary.
A City Steeped in Story
Begin in Tepic’s historic centre, where leafy plazas open onto cobblestone streets lined with pastel façades and neoclassical architecture. The soaring Cathedral of Our Lady of the Assumption commands the skyline, while the Casa de Amado Nervo — birthplace of one of Mexico’s most celebrated poets — invites a quieter pause.
Culture here feels alive, woven into daily rhythms rather than packaged for visitors. In nearby Huichol villages, artisans create beadwork and yarn paintings of dazzling precision, each design a spiritual narrative passed down through generations. At the Centro Cultural de los Cinco Pueblos, you’ll see how Huichol, Cora, Tepehuan and Mexicanero traditions continue to shape the region’s identity.
Beyond the city, remarkable adventures await. The Islas Marías, once a remote penal colony, has been reborn as a protected cultural and natural reserve, where guided tours pair fascinating history with untouched beaches. Closer to town, Tepic’s bustling markets spill over with handwoven textiles, rustic pottery and culinary treats — from smoked marlin tacos to candied pitaya — each flavour and craft a direct link to Mexico’s heritage.
Part of Tepic’s allure is its easy connection to the coast. Within a couple of hours, the cultural capital gives way to Riviera Nayarit’s surf breaks, palm-fringed beaches, and luxurious resorts.
At Grand Velas Riviera Nayarit, expect AAA Five Diamond indulgence, including the SE Spa’s new Chakra Healing Sessions that blend ancient Mexican practices with contemporary wellness techniques. Secrets Bahia Mita Surf & Spa Resort offers adults-only tranquillity with a rooftop infinity pool gazing over Banderas Bay, while Dreams Bahia Mita Surf & Spa Resort blends family-friendly programming with sleek design. Multi-generational groups will find thoughtful extras at Grand Palladium Vallarta Resort & Spa, where the exclusive Family Selection program delivers personalized touches for every age.
A Culinary Crossroads
For many travellers, food is Tepic’s most unforgettable calling card. In its markets, cooks prepare recipes unchanged for generations, while contemporary chefs reinterpret regional flavours with creative flair. The city also provides a gateway to Vallarta Nayarit Gastronómica, one of Mexico’s premier culinary festivals, where Michelin-starred chefs share kitchens with local innovators. Hands-on cooking classes and artisanal tequila tastings offer another lens into the region — one where tradition, geography and craft converge in every bite and sip.
The Best of Both Worlds
What makes Tepic extraordinary isn’t only its cultural depth or its coastal proximity, but the way the two worlds intertwine. Here, a morning of Huichol artistry can flow into an afternoon of spa treatments by the sea, and evenings might mean sipping tequila in a buzzing plaza or watching the sun sink into the Pacific.
In Tepic, you don’t have to choose between authenticity and indulgence — you can have both, often in the very same day.
Plan your escape with a flight and hotel package from WestJet Vacations, and experience the best of Mexico’s heartland and Riviera luxury in one unforgettable journey.
