This summer the Brazilian hospitality icon opens a beach club on the coveted Tavolara coast and launches a fleet of fully crewed yachts.
Fasano is officially making its Mediterranean debut. The Brazilian hospitality house — the people behind São Paulo’s grande-dame dining rooms and the Thierry Despont-designed Fasano Fifth Avenue across from Central Park — is opening the first phase of its Fasano Sardegna project on the shores of Spiaggia del Pontile, looking straight out at Tavolara Island off the northeast coast.
A little background: Fasano has been at this since 1902, when Vittorio Fasano left Milan for São Paulo and opened a restaurant. Generations on, the name covers 11 hotels and around 30 restaurants across Brazil, Uruguay and the United States, from the rooftop pool over Ipanema at Fasano Rio to the vineyards of Las Piedras in Punta del Este. Sardinia is the first European chapter, and the brand is opening it not with a tower of rooms but with a flotilla.
Two things land at once. The first is Fasano Al Mare Beach Club, which brings the brand’s exacting cooking and service right down to the sand. The second is the one drawing most of the attention: Fasano Yachts.
The idea is simple. Instead of booking a room, you book a boat. The fleet, built with Italian yard Azimut, is five custom Seadeck yachts led by the 26-metre Seadeck 9 and the smaller Seadeck 7, anchored in a dedicated stretch of the bay facing Tavolara. Each one is fully crewed, with a Fasano chef aboard, so the standard holds whether guests are at the beach club or three nautical miles out. The yacht works as a floating private residence with the beach club as a base ashore, or it can cast off and follow the coastline at will.
The Seadeck choice is a smart one. It’s Azimut’s first hybrid line, with diesel-electric propulsion that trims emissions by up to 40 per cent against comparable yachts and interiors finished in cork, flax and other recyclable materials. The 9’s showpiece is its “Fun Island,” a run of terraces tumbling across three levels and more than 60 square metres, with a pool set into the deck and a platform that sits right on the water. It is, in effect, a beach club with its own beach club.
The timing is no accident. Sardinia has spent the past few summers turning into the Mediterranean’s address of the moment, and the Costa Smeralda crowd has long understood that a yacht is the only real way to take it in. Fasano’s move simply removes the part where you have to buy the boat.
As for logistics, the fleet runs through high season, roughly July to September 2026, with reservations opening alongside the beach club. This is only phase one of a larger Fasano Sardegna development, so consider it the soft open.
For travellers whose idea of a good summer is sun, proper service and a sea view they don’t have to share, Fasano has made a strong opening bid.
