Are these the top luxury travel trends of 2025?

January 6, 2025

Leading luxury tour operator Artisans of Leisure has compiled its latest Luxury Travel Trends List based on the company’s intimate knowledge of the luxury travel market.

“Private, luxurious, highly personalized travel continues to be a priority for affluent consumers,” said Ashley Ganz, founder and CEO of Artisans of Leisure. “They feel that travel brings joy and inspiration to their lives and that it is one of the best uses of their time and money.”

Artisans of Leisure arranges private, customized international tours for high-net-worth travellers. The company’s unique position in the travel industry—catering exclusively to affluent travellers—allows them unrivaled firsthand insight into luxury travel in the world today.

Luxury travel trends list for 2025

  • Mother-daughter trips
  • Trips inspired by social media
  • Big, multi-country trips of regions such as Central Europe, Scandinavia, the Baltic States, the UK, Southeast Asia and the Mediterranean
  • Interest in unique collaborations among hotels, fashion houses, top chefs and illustrators and related activities and merchandise
  • Trips that create one-of-a-kind memories through special experiences such as exclusive access and VIP and behind-the-scenes tours
  • Wine tours in countries such as Argentina, Chile, Georgia, New Zealand, France, Spain and Italy
  • Safaris
  • Multi-generational trips with grandparents, parents and grandchildren
  • Design-inspired travel
  • Active and adventure experiences
  • Cultural interaction
  • Iconic experiences such as hot-air balloon rides over the Valley of the Kings in Egypt or the Serengeti in Tanzania
  • Genealogical travel to explore family history
  • Extending time in a destination to vacation before or after a work trip or a wedding
  • Bucket-list trips
  • Incorporating yacht charters and luxury train journeys into longer tours
  • Avoiding extreme heat
  • Avoiding crowds
  • Over-the-top luxury. High-end travelers continue to splurge on travel. They want to do it right—with exclusive, over-the-top tours that include ultra-luxury services.
  • Private travel at all times
  • Last-minute travel is popular, with many travellers wanting to travel frequently and thinking nothing of booking only a few weeks in advance.
  • Travel with friends
  • Travel inspired by films and TV shows
  • Returning to favourite destinations that feel relaxing

Artisans of Leisure arranges private cultural tours in more than 70 countries worldwide. For more information, visit www.artisansofleisure.com.

Virgin’s $199,000 Annual Pass lets you sail unlimited for a year

January 3, 2025

Virgin Voyages has debuted its 2026 iteration early, giving travellers ample time to plan.

Back by popular demand and more legendary than its predecessor, Virgin Voyages’ Annual Pass 2026 gives Sailors a taste of the high life with:

  • A complimentary, one-week stay on Necker Island, Richard’s stunning 74-acre retreat in the British Virgin Islands surrounded by coral reefs and fringed with beautiful white sandy beaches (Valid during an Individual Stay week)
  • Round-trip, business-class flights and ferry transfers from anywhere in the continental US to Necker Island
  • Daily opportunities to Shake for Champagne with Moët delivered anywhere on-demand
  • Virgin Voyages’ signature red, Yellow Leaf Hammock to take home a little R&R and remind Sailors of the incredible #balconylife
  • Special birthday upgrade to a RockStar Quarters suite (i.e. Seriously Suite, Brilliant Suite, Sweet Aft Suite or Cheeky Corner Suite)
  • A $10,000 shopping spree in the High Street shops featuring renowned brands like Chanel, Louis Vuitton, Gucci, MAC and more
  • One curated and privately hosted Shore Thing every quarter (or four per year)
  • A beach, grove or poolside cabana at Virgin Voyages’ exclusive Beach Club in Bimini (limited to 10x per year)
  • Personalized RockStar robes

About the 2026 Annual Pass

With the price tag of $199,000 USD, the ultra-luxurious Annual Pass 2026 redefines the meaning of bucket list travel.

Annual Pass 2026 includes options to sail aboard the brand’s newest ship, Brilliant Lady, which is set to make her Alaskan debut in May 2026 from Seattle. It’s available on a first-come, first-served basis.

Pass holders can select a start date of Jan. 1, Feb. 1, March 1 or April 1, and the pass will be valid for one year from the desired start date. Sailors must book between now and March 31, 2026. Annual Pass is not combinable with other offers or Bar Tab. Sailors will also earn Deep Blue Extras upon booking.

To book the Annual Pass, inquire via the “Contact Us” page. To learn more about Annual Pass, or to view the terms and conditions, visit our webpage here.

The Ritz-Carlton Bangkok is now open

December 30, 2024

The Ritz-Carlton, Bangkok is officially open, introducing a world-class hotel that offers unparalleled hospitality and immersive cultural experiences.

Part of the Luxury Group portfolio by Marriott International, the hotel is set in an alluring 216-meter-high tower at One Bangkok, the largest holistically integrated district and a world-class business and lifestyle destination in the heart of Bangkok.

Overlooking the serene lawns and lakes of Lumpini Park, this destination offers a refreshing retreat amidst the bustling energy of the city, transforming guest experiences through intuitive service and unforgettable moments.

About the Ritz-Carlton Bangkok

A seamless blend of classic Thai artistry and contemporary design, The Ritz-Carlton, Bangkok’s rooms and suites embody a spirit of cultural exchange. Floor-to-ceiling windows frame breathtaking views, while many guestrooms offer private loggias and terraces overlooking the lush expanse of Lumpini Park.

Guests are invited to choose from the spacious 50-square-metre Deluxe Rooms, the exquisitely appointed 102-square-meter Gardenia Suites, or the enchanting 127-square-meter Marigold and Amaranth Suites.

Atop the hotel, The Ritz-Carlton Suite crowns the property as a 389-square-meter penthouse, offering an unrivaled setting for the most luxurious of escapes.

Perched on the 23rd floor, The Club Lounge is an exclusive and inviting retreat adorned with locally sourced treasures, offering an atmosphere of privacy and sophistication. Featuring five daily culinary presentations in a serene setting, the lounge is a key element of The Ritz-Carlton Club experience, which includes seamless check-in with a dedicated Club Concierge and bespoke in-room amenities for an unparalleled level of personalized service.

Three exceptional dining experiences transport guests through distinct culinary worlds, each offering its unique take on flavour and atmosphere.

The Ritz-Carlton Spa is a haven of tranquility, where guests can rejuvenate their mind, body, and soul. The sophisticated sanctuary fosters well-being with five exquisite treatment rooms, a couple’s spa suite, and a relaxing pod, complemented by a state-of-the-art fitness centre designed for invigorating workouts.

Nestled amidst the lush greenery, two sparkling swimming pools – including a dedicated kids’ pool – offer refreshing retreats from the tropical climate. Meanwhile, young explorers are engaged and entertained at the Ritz Kids Club, where spirited activities await.

For more information, visit www.theritzcarltonbangkok.com.

St. Kitts Ritz-Carlton will break ground in 2025

December 27, 2024
The St. Kitts Ritz-Carlton Resort Hotel and Residences is set to break ground in 2025.
 
This monumental development marks a new chapter for the island’s hospitality and real estate offerings, positioning St. Kitts as a premier luxury destination in the Caribbean.
 
Situated on the picturesque Southeast Peninsula, The St. Kitts Ritz-Carlton Resort Hotel and Residences will feature 125 guest suites, 10 branded villas, and 15 branded condominium residences. Amenities will include a luxury spa, multiple swimming pools, exceptional dining options, The Ritz-Carlton Beach Club, the Ritz Kids Club, and many other amenities designed within a ‘Kittitian Village’ concept.
 
This innovative layout blends modern luxury with the island’s natural beauty, creating an unforgettable experience for travellers.

 

Exploring St. Kitts

St. Kitts has something for every traveller, whether it’s hiking through lush rainforests, delving into history at the UNESCO World Heritage Site Brimstone Hill Fortress National Park, or soaking up the sun.

Visitors can enjoy scenic catamaran cruises, snorkel in crystal-clear waters, or unwind by the sea. Adventure enthusiasts can get their adrenaline fix with zip-lining or ATV excursions, while food lovers can savor delicious Caribbean cuisine and immerse themselves in the island’s vibrant cultural experiences.

Construction on the property is anticipated to begin by the third quarter of 2025. The St. Kitts Ritz-Carlton Resort Hotel is expected to open in the second quarter of 2028.

Reaching St. Kitts is simple and convenient, with seasonal, non-stop flights with Air Canada and US airline connections through major gateways.

Visitors are reminded to regularly check the St. Kitts Tourism Authority website ( www.visitstkitts.com ) for updates and information.

Four Seasons is opening a flagship property in Puerto Rico

December 23, 2024

Four Seasons and Paulson Puerto Rico have announced plans for the leading hospitality and branded residential company to assume management of a resort and residences in Bahia Beach, Rio Grande.

The opening will mark the entry of Four Seasons to Puerto Rico and the continued expansion of the renowned luxury brand in the Caribbean.

Located on 483 acres along Bahia Beach, the property is seamlessly integrated with its natural surroundings, allowing guests and residents to immerse themselves in the beauty of Puerto Rico. The local surroundings will continue to be preserved, with interiors undergoing renovations before unveiling as Four Seasons Resort Puerto Rico in late 2025.

Four Seasons Resort and Private Residences Puerto Rico will offer 139 reimagined rooms and suites and 85 Private Residences, with additional existing units that will join the residential portfolio upon the property’s reopening as a Four Seasons experience.

The property is ideally located a short 30-minute drive from San Juan’s Luis Muñoz Marín International Airport.

French Country Waterways changes routes on three luxury barges

December 20, 2024

In 2025, new and loyal guests of French Luxury Waterways will be met with a fresh take on France as three of the line’s four barges are being repositioned.

Princess will call on wineries and towns in Champagne, Nenuphar will visit the Upper Loire, and Horizon II visits Alsace-Lorraine, while Adrienne remains in Burgundy. A 2025 digital brochure is available at 2025 French Country Waterways Brochure.

French Country Waterways’ luxury barges accommodate eight to 12 guests, making for a highly personalized experience and lasting friendships with fellow guests and crew.

The six-night sailings in each region are offered from late-March through October.

Sailing with French Country Waterways is fully inclusive, with private tours and wine tastings; exceptional cuisine from the on-board chef and dinner ashore at a Michelin-starred restaurant; a fully stocked open bar and all wines, many of which are from Grand and Premier Cru vineyards; dozens of tantalizing French cheeses; a private motorcoach, and more.

Fares begin at $8,195 per person, double occupancy.

For more information, visit www.fcwl.com.

Inside the Park Hyatt New York suite that costs $50,000 a night

December 18, 2024

Park Hyatt New York unveils its latest masterpiece, the Manhattan Suite, located on the hotel’s 25th floor and now available for stays starting at $50,000 per night with a two-night minimum.

Representing a $10 million investment, this exclusive suite, complemented by two additional connecting suites, forms an expansive 3,500-square-foot retreat with three bedrooms, three bathrooms, two powder rooms, and two balconies, accommodating up to 10 guests. With sophisticated furnishings and distinctive design elements, the Manhattan Suite offers an unparalleled residential experience, exuding refined elegance and showcasing breathtaking 180-degree views of Manhattan’s iconic skyline.

Debuting during the hotel’s 10th anniversary this year, the suite marks a significant milestone in Park Hyatt New York’s multi-million-dollar renovation, celebrating a decade of luxury and innovation.

About the suite

The Manhattan Suite features a bespoke art collection and over 50 New York and art-inspired coffee table books, meticulously arranged to create a warm and inviting atmosphere. Curated by Tatar Art Projects, this ensemble includes works by renowned artists, authors, sculptors, designers, and artisans whose creations have graced prestigious venues such as the Guggenheim Museum.

Sawyer & Company, the New York-based boutique design studio, crafted the interiors to reflect the city’s creative spirit while paying tribute to the hotel’s rich artistic heritage. Nearly 18-foot floor-to-ceiling windows with breathtaking views of the striking skyline and Central Park allow natural light to fill the space during the day and the city lights to dazzle at night. The spacious living area is elegantly designed to host social gatherings or facilitate meetings, featuring a dining table for eight and a Bernardaud dinnerware collection. The kitchen is equipped with premium Miele appliances—including a built-in microwave and wall oven, induction cooktop, 24-inch fully integrated dishwasher, and a Master Cool fridge-freezer—bringing a sense of refined residential comfort to this luxurious setting. The primary bedroom in the Manhattan Suite also includes a private bar, complete with a renowned wine selection.

Guests can indulge in restful sleep with soft Sferra linens on Bryte Balance king-size beds, equipped with AI-powered, multi-sensory technology that helps combat jet lag, promote quicker sleep, and ensure deeper rest. The lavish bathrooms further enhance the stay, featuring Le Labo amenities and the latest hair dryer from renowned stylist Rossano Ferretti. The opulent master bathroom offers a dual vanity, a walk-in rain shower functioning also as a steam room, an oversized marble soaking tub, heated marble floors, a Toto electric toilet, and bidets.

Additional amenities

The Manhattan Suite experience is elevated with exclusive amenities such as a dedicated concierge, a personalized welcome gift, a refrigerator and mini bar stocked to guests’ preferences, and the option for custom embroidered robes or pillowcases. Guests can also enjoy complimentary daily breakfast, indulgent spa treatments at the award-winning Spa Nalai, and seamless airport transfers to and from local NYC airports.

Additional enhancements available upon request for a fee include private jet transfers to New York City provided by Advent Jets, a personal in-suite chef tasting dinner, and a private hour in the indoor saltwater swimming pool, complete with a curated underwater playlist. Guests also have the option to have a Peloton bike delivered to the suite for an invigorating workout. They can further immerse themselves in the vibrant culture of New York City, thanks to the hotel’s prime location near iconic landmarks such as Central Park, Carnegie Hall, the Museum of Modern Art (MoMA), and Lincoln Center, offering an array of enriching cultural experiences to explore.

The introduction of the Manhattan Suite complements the recent debut of the Hairspa by Hair Maestro Rossano Ferretti in June, setting the stage for forthcoming renovations that will feature a redesigned Spa Nalai and reimagined specialty suites, all equipped with Bryte Balance beds for enhanced comfort. These new developments are part of Park Hyatt New York’s celebration of its 10th anniversary, reflecting the hotel’s commitment to continual luxury and innovation.

For more information on Park Hyatt New York, visit www.parkhyattnewyork.com.

Dart adds luxurious Zemi Beach House in Anguilla to hotel portfolio

December 16, 2024

Dart has added the Zemi Beach House Anguilla to its hotel portfolio. Dart acquired the property from the Goldstein family of New York which developed and has operated the resort since its 2016 opening.

Located on six-acres along the serene shores of Shoal Bay on Anguilla’s north coast, Zemi Beach House is known as an intimate boutique hideaway with 77 rooms and expansive amenities.

Dart’s growing hospitality portfolio centres on luxury resorts including the Forbes Travel Guide Five-Awarded Four Seasons Resort and Residences Anguilla, The Ritz-Carlton, Grand Cayman and Kimpton Seafire Resort + Spa in Grand Cayman as well as Conrad Orlando at Evermore, an 1,100-acre resort community developed by Dart Interests and opened in 2023.

About Zemi Beach House

Part of LXR Hotels & Resorts, Hilton’s luxury collection brand, Zemi Beach House is located on six acres along Anguilla’s serene Shoal Bay East.

The 77-room enclave offers a range of accommodations from superior and premium guest rooms to two- and three-bedroom penthouse suites and beachfront suites. Designed by internationally renowned Caribbean architect Lane Pettigrew, the property’s architecture pulls inspiration from Anguilla’s natural environment and blends modern, clean lines with classic Caribbean building details.

The intimate boutique indulges guests with expansive amenities including two restaurants, three lounges, three pools, more than a mile of sandy beach and a 15,000 square foot spa set in an authentic 300-year-old Thai house.

For more information, visit zemibeach.com.

Going to great depths in Franconian Switzerland

December 13, 2024

Ann Ruppenstein sets foot on a rocky journey through Germany’s most cavernous region, discovering the quaint towns, hiking trails and hidden wonders that await.

One thing to know about Franconian Switzerland is that, despite its somewhat misleading name, it’s not actually in Switzerland. 

Located in Upper Franconia, Bavaria, Germany, the region filled with unusual rock formations and picturesque villages set in the foothills of mountains first garnered attention for its natural caves at a time when hiking was still on the cusp of becoming a widespread idea. 

“At this time, in the beginning of the 19th century, hiking wasn’t a concept that existed. Why would you go for a walk somewhere without any purpose?” said Johannes Stemper, a nature park ranger at Riesenburg, a cave ruin with natural bridges and arches with rock formations that trace back to the Jurassic age 201.4 million years ago.

Receiving its name from the Romantics, who were poets, artists and literates of the 19th century, the region’s namesake was attributed to its comparisons of Switzerland. “At this time Switzerland was the stereotype for beauty and culture and landscapes,” Stemper said.

In the 18th century, during the Age of Enlightenment (an intellectual and philosophical movement in Europe from the 17th and 18th centuries), Franconian Switzerland was visited by students from the nearby University of Erlangen-Nuremberg, who set out to explore some of the caves in the area and unintentionally helped establish the destination as a hotspot for natural wonders. 

“Before the Age of Enlightenment, no one would have ever dared to go into a cave because it was the place of the devil — the place of evil and darkness,” Stemper said.

AN UNUSUAL DISCOVERY

Upon exploration of the caves, the students found strange animal bones and skeletal remains.

“They could not explain these animals because they were extinct,” Stemper said. “It turned out to be cave bears, cave hyenas, and even cave lions. They published their findings and in the society of educated people, it was a really big thing.”

In the weeks and months that followed, scholars and educated townsmen flocked to the area to set foot in the region’s caves for themselves, inevitably triggering the start of tourism in Franconian Switzerland.

To this day, Franconian Switzerland, located southwest of Bayreuth, is still known for its caves, including intricate limestone caves formed over millions of years. 

“We still have more than 1,000 caves in different shapes, many with big rooms connected to tiny corridors where you have to crawl through,” Stemper said. 

WHERE TO GO

Closeby on the outskirts of Pottenstein, where Rabenstein castle is perched on a hillside overlooking the charming town, a quite literal hellish dripstone cave called the Devil’s Cave (Teufelshöhle) exists. It has long lured visitors inside with its mixture of folklore, outer worldly stalagmites and stalactites, and an original skeleton of a cave bear that roamed the area some 30,000 years ago.

It’s believed that Devil’s Cave got its name because many animals would vanish into the cave, something that locals attributed to an act of the Devil. Much later, the remains of these animals were found within the cave’s walls. Rather than the handiwork of the Devil, these livestock actually met their untimely demise by falling to their deaths.

Today, the cave is also known to have therapeutic benefits used to help treat lung ailments, but most people come to take part in a guided 45-minute tour through some of its most unique features and to view the piles of animal bones scattered throughout. 

A trip to Pottenstein is often paired with a stop in the village of Tüchersfeld, where unique limestone rock formations jet out behind half-timbered houses.

About an hour’s drive from there lies another highlight of Germany’s lesser known natural side — the largest rock labyrinth in Europe. The Luisenburg in the middle of the Fichtelgebirge mountain range offers hiking trails through, above and around granite rocks and huge boulders surrounded by caves and gorges.

With several thermal spas nearby, the area is also popular for wellness and relaxation and forest bathing experiences. 

This article first appeared in the Winter 2024 issue of OFFSHORE. Click here to read the digital magazine. Click here to subscribe to the print magazine.

Sandals Resorts adds very “suite” upgrades in Jamaica & Saint Lucia

December 11, 2024

Sandals Resorts has introduced several new suite experiences across its portfolio of adults-only, all-inclusive Caribbean resorts.

These include four-bedroom butler villas and Skypool Suites with rooftop terraces, as well as additional next-generation rooms like the guest-favourite Rondoval Villas and reimagined beachfront and bluff view rooms.

Newly renovated villas at Sandals Ochi, including the Two-Bedroom and Four-Bedroom Butler Villas with Private Pool, are now offered as a bookable package for immediate stays.

Creating the perfect escape for a friends’ getaway, the new “FOMO: Fear of Missing Ochi” package takes care of everything, from a VIP Beach Club Day and US$350 experience credit to an in-villa private dining experience so that guests can laze by the private pool, explore the lore of Ocho Rios or vibe to the beats of the resort’s exclusive Ochi Beach Club. The package is available to book through Jan. 31, 2025 for travel now through Dec. 26, 2026.

Now available to book

New One-Bedroom Skypool Butler Suites with Roof Terraces are also available to book now at Sandals Royal Caribbean in Montego Bay for arrivals on Feb. 1, 2025. These elevated suites take the guest favourite Skypool suites to the next level, offering unparalleled ocean views, spacious living and dining areas, and ample space to unwind.

As part of the new Balmoral building set on the ocean, the suites focus strongly on design and feature contemporary coastal Caribbean details, drawing inspiration from the blue waters and white sand of its setting. This expansion comes after the room category’s earlier debut at Sandals Negril, which quickly became one of the most sought-after suites at the resort.

Additional Rondoval villas

Sandals is introducing additional Rondoval Villas across the portfolio as well, expanding and elevating a guest-favourite room design.

At Sandals Regency La Toc in Saint Lucia, nearly two dozen Rondoval Butler Villas with Private Pools – eight of which will also feature a private rooftop – are now available to book for March 1, 2025 arrivals.

Inspired by Saint Lucia’s tropical charm, the villas’ sleek, modern design features light, airy tones that seamlessly tie in the serene outdoor setting into the lush getaway through glass doors. At Sandals Royal Curaçao, several Asombroso Rondoval Butler Villas with Private Pools are also available to book now, offering a secluded getaway for travellers and a taste of what’s to come in Saint Lucia.

Additional new room types across the portfolio include refreshed and reimagined beachfront suites with outdoor tranquility soaking tubs at Sandals Montego Bay and Sandals South Coast in Jamaica, two-story bluff villas with private patios and pools at Sandals Regency La Toc, and additional swim-up and skypool suites at Sandals Negril.

Bookable now through Dec. 23, 2024, guests who bask in the Caribbean a little longer can receive additional savings with up to US$1,000 off plus one free night on stays of at least seven nights at select Sandals, and up to US$400 off plus one free night for stays of seven nights or longer on select room categories at Beaches.