MISSION & CONTACT

Travel at its finest. OFFSHORE, a luxury travel magazine, delivers the best in aspirational travel to a highly targeted audience of Canada’s most affluent consumers. First and foremost a print product, OFFSHORE is meant to be savoured slowly while lounging or day-dreaming, exciting our readers and inspiring their next vacation.

OFFSHORE is a high-impact custom content solution to clients. Our writers can work with you to build a story that fully incorporates your key messaging, while our designers use stunning imagery to bring that story to life. From concept to completion, our expert team is ready to guide you through the creative process.

OFFSHORE is produced 4 times per year. Fall, Winter and Spring editions are distributed to Globe and Mail subscribers in high income areas of the Greater Toronto Area. The Summer edition is delivered to the docks of affl uent residents, in partnership with Hideaways, an upmarket lifestyle magazine presenting an architectural tour of Ontario’s spectacular Muskoka region.

Our team is committed to helping you
meet your messaging needs
and marketing goals

CREATOR & PUBLISHER
Wendy McClung | [email protected]
CO-PUBLISHER
Mitchell McClung | [email protected]
EDITOR
Renée Morrison | [email protected]
PRODUCTION MANAGER
Wayne Labourn | [email protected]
MARKETING MANAGER
Zephan McMillan | [email protected]
SALES
Greg Ohman | [email protected]
Earl Lince | [email protected]
Vicki Zeppa | [email protected]
[email protected]

EDITORIAL THEMES 2027

A recurring hotel review
series that brings the
world’s most distinctive
stays to life, from designforward boutiques to heritage icons and
beach resorts. Each
piece captures the spirit
of the property through
vivid storytelling, paired
with short, skimmable
sidebars (“On the Menu,”
“Room to Book,” “It’s in
the Details,” etc.) that
highlight design, dining,
and nearby activities.

A visually engaging two-page guide to top-tier
layover destinations,
showing how to turn
a brief stay into a memorable experience.
Each Stopover curates
the best of a city in 24
to 48 hours, from stylish
neighbourhoods and
noteworthy restaurants
to art, culture, and lesser-known gems that reward the curious traveller.

A curated, themed
roundup of smart finds
for modern travellers,
from clever gear and
entertaining must-haves
to sustainable favourites.
This visual page includes
2-3 lines of description
for each product, plus
pricing and website.

A conversational Q&A
with influential voices
in travel, culture, and design — from celebrated chefs and bestselling authors to visionary entrepreneurs.
Interviews reveal what
inspires them, how
travel shapes their
perspective, and which
spots they love most
in a destination that’s
meaningful to them.

Immersive storytelling
from Offshore’s network
of accomplished writers
across North America.
These narrative-driven
articles explore the world through food, culture, adventure, and wellness, offering readers a deeper
sense of place and
perspective..

EDITORIAL CALENDAR 2027

SPRING


 

Theme: WELLNESS & COMMUNITY

Publication date:
Tuesday, February 23, 2027

SUMMER


 

Theme: SUMMER HIDEAWAYS

Publication date:
Tuesday, June 15, 2027

FALL



Theme: THE CULINARY ISSUE

Publication date:
Tuesday, September 14, 2027

WINTER


 

Theme: THE SUN ISSUE

Publication date:
Tuesday, December 7, 2027

Destinations •••
how to get there and where to stay

First-hand experiences •••
real people in real places

Cruising •••
see the world, discover the last fontier

Culinary •••
savour the experience

Wine •••
best Spring & Summer wines,
wineries worth travelling for

Sun, sand & sea •••
the greatest escapes

PRINT DISTRIBUTION // Summer
Muskoka Edition

HIGHLY TARGETED
Muskoka’s cottage country is an exclusive pocket of recreational
homes two hours north of Toronto where the many celebrities,
executives, and international residents who enjoy seasonal homes,
spend time perusing the quality content delivered to them by
OFFSHORE (neatly tucked inside Hideaways Magazine).

41,874 subscribers (25,000 print; 16,874 digital):
⊲ Hand-delivered to the cottages of Muskoka’s most exclusive lakes
⊲ Available for pick-up in select Muskoka businesses and retailers
⊲ OFFSHORE is also distributed in digital format to travel agencies and OFFSHORE subscribers across Canada selling luxury travel

PRINT DISTRIBUTION // Fall-Spring
Greater Toronto Area Editions

STRATEGIC DELIVERY TO

41,874 READERS |  25,000 print; 16,874 digital

Meet Canada’s most affluent city-dwellers, key influencers, and top decision-makers with the Spring, Fall, and Winter editions of
OFFSHORE, distributed within the Globe and Mail to subscribers in prestigious areas in the Greater Toronto Area.

ADVERTISING/CUSTOM CONTENT

OFFSHORE is a high-impact custom content solution helping clients reach a strategically selected segment of the consumer market who is eager to learn about the latest in luxury travel. Our writers work with you to build a story that fully incorporates your key messaging, while our designers use stunning imagery to bring that story to life. From concept to completion, our expert team is ready to guide you through the creative process.

DOUBLE-PAGE SPREAD

(Prices upon request)

FULL PAGE

(Prices upon request)

MATERIAL SPECIFICATIONS

Material Closing Dates

–

Spring 2027

Summer 2027

Fall 2027

Winter 2027

Custom Content

January 21

May 13

August 12

November 4

Advertising

February 1

May 25

August 24

November 15

Publication Date

February 8

May 31

August 30

November 22

Mechanical Specifications

Size 

Bleed Size

Trim Size

Double-Page Spread

 16.75” x 10.9375”

 16.25” x 10.6875”

Full Page

8.375” x 10.9375”

8.125” x 10.6875”

 Half-Page (Vertical)

No bleed

3.4375” x 9.6875”

All dimensions are width x depth in decimal inches.

Custom Content Specifications

Full Page
275–300 words of body copy + captions and titles
5–8 high-resolution photos, renderings or images

Double-Page Spread
500–700 words of body copy + captions and titles
7–10 high-resolution photos, renderings or images

Material Upload

Please send advertising and custom content materials by email to Wayne Labourn at [email protected] and CC’d to Sales ([email protected]) or as a link through large-file transfer service(s) such as WeTransfer, DropBox, etc.

Production Contact

Wayne Labourn,
Production Manager [email protected] | 416-968-7252, ext. 443