Dubbing itself an ultra-affordable airline rather than an ultra-low cost carrier, Lynx Air has big plans for the Canadian market. During an event held in Toronto on March 17, CEO Merren McArthur announced a major expansion out of the Toronto region, adding four new destinations and five new routes to its network.

“By the end of July, we will be flying 92 flights per week in and out of the Toronto area, which is more than 17,000 seats per week. This is a big investment for a small startup like us,” said McArthur. “We’re offering really great prices and that’s what we want to do to attract people to our airline, but then we want to earn loyalty from our customers through providing great customer service. Our model is about growing the market share, so we’re not going to steal traffic from our competitors, we want to grow the market.”

In Ontario, Lynx will operate out of both Toronto Pearson Airport and John C. Munro Hamilton International Airport, with service to six destinations: Halifax, St. John’s, Winnipeg, Calgary, Edmonton and Vancouver.

Depending on what time of the year it is, travellers can score deals on fares less than $100 each way to popular destinations like Vancouver or Edmonton.

The newly announced Lynx routes are:

• Toronto Pearson – Halifax: Three flights per week, commencing June 30, and increasing to five per week from July 30.
• Toronto Pearson – St. John’s: Two flights per week, commencing June 28, and increasing to seven flights per week from July 28.
• Toronto Pearson – Edmonton: Seven flights per week, commencing July 28.
• Hamilton – Calgary: Two flights per week, commencing June 29, and increasing to four flights per week from July 29.
• Hamilton – Halifax: Two flights per week, commencing June 29.

“We already had three destinations, which were Calgary, Winnipeg and Vancouver on our network map,” she said. “We believe airfares have been far too high for far too long in Canada.”

Lynx is set to takeoff on its first flight between Calgary and Vancouver on April 7, followed by Calgary and Toronto on April 11 on brand-new Boeing 737 aircraft. Lynx will also be increasing its frequencies between Toronto Pearson and Calgary from seven flights per week to twelve flights per week from June 28.

— Story by Ann Ruppenstein