61% of Canadians crave meaningful travel experiences

If 2023 was the year for “revenge travel,” then 2024 is shaping up to be the year for intentional exploration.
 
A recent Flight Centre Travel Group (FCTG) survey conducted by YouGov reveals that 61 per cent of Canadians are planning to pack their bags within the next year—but this time with a purpose.
 
Canadians are trading impulsive getaways for mindful travel choices, seeking meaningful experiences that align with their values, aspirations—and tighter budgets. The same study reveals that 82% of respondents are opting to adapt their vacations in response to soaring costs rather than abandoning their travel plans altogether.
 

Survey highlights

Surveyed Canadians are adopting a strategic approach to their travel choices:

  • 86 per cent prioritize cost savings and exclusive deals
  • 74 per cent seek destination variety and uniqueness
  • 57 per cent value personalization and customization
    This mindset has resulted in a 35% uptick in tour bookings for 2023 over previous years, indicating the growing preference for value-centric travel experiences, with tours typically offering savings of up to 20% compared to independently booking the same itinerary.
  For more information, visit flightcentre.ca.

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