We travel not to escape life, but for life not to escape us.

SPRING | FALL | WINTER ISSUES

20,000 COPIES

  • Delivered to Globe and Mail subscribers in select neighbourhoods around the GTA
  • The in-flight magazine for FlyGTA

25,000 COPIES

  • Digitally distributed to travel agents and travel agencies across Canada

2,000+

  • Social media presence on Instagram, Twitter

READER PROFILE

  • Well-informed, business leaders, affluent, influencers
  • 71.4% core business influencers
    • 45.6% professionals;
    • 21.4% management;
    • 4.4% senior management

SUMMER ISSUE

30,000 COPIES

  • Hand-delivered to the cottages of Muskoka’s most exclusive lakes
  • Available for pick up in select Muskoka businesses and retailers
  • The inflight magazine for FlyGTA, Georgian Bay Airways and Cameron Air

25,000 COPIES

  • Digitally distributed to travel agents and travel agencies across Canada

2,000+

  • Social media presence on Instagram, Twitter

Our flagship issue of OFFSHORE is published in the summer and distributed in partnership with Hideaways, an upmarket lifestyle magazine presenting an architectural tour of Ontario’s spectacular Muskoka region. Muskoka’s cottage country is an exclusive pocket of recreational homes two hours north of Toronto where many celebrities, executives, and international residents enjoy seasonal homes.

READER PROFILE

  • 600K average annual household income – 82% from the GTA; 13% from the USA (New York, Illinois, Pennsylvania, Massachusetts); 5% international residents

EDITORIAL CALENDAR

next issue.. FALL 2022

Fall Colours & Northern Lights
Into the US
Europe on the Ground
Southern Vibes
Adventure: Best Dive Sites
Cruising: The Great Lakes and Beyond
Birding Travel
Culinary Adventures
Harvest Festivals
Romantic Getaways

Close date: August 23
Publishing date: September 13

WINTER 2022

Winter Activities
Art Tourism
Caribbean
Cruising
Culinary Tourism
Ice Hotels
Romance: New Years’ Eve Inspired
Holiday Spirits
Holiday Gift Guide

Close date: November 1
Publishing date: November 22

SPRING 2023

The Adventure Travel Issue
seek out new experiences

The latest Caribbean exclusives
Cruising: see the world
Wineries worth travelling for
Extravagance in the southern USA
Real weddings
Insider Tips: off-the-beaten-path destinations
Top new resorts

Close date: February 28
Publishing date: March 21

SUMMER 2023

The Travel Trends Issue
keeping up with the trailblazers

Caribbean: everything upscale
Cruising: the last frontier
Local travel: luxury getaways
Our favourite honeymoon destinations
Insider Tips: must-have road trip accessories
The best summer wines

Close date: May 18
Publishing date: June 22

REGULAR FEATURES

ADVERTISING

CUSTOM CONTENT

OFFSHORE is a high-impact custom content solution. Our writers work with you to build a story that fully incorporates your key messaging, while our designers use stunning imagery to bring your story to life. From concept to completion, our expert team is here to guide you through the creative process. The result is content that you can be proud of, that reads like editorial, and that stands out for all the right reasons.

WHAT OUR AUDIENCES ARE SAYING…

THE TEAM

Our team is committed to helping you meet your messaging needs and marketing goals.

Wendy McClung

Creator & Publisher
wmcclung@baxter.net
team

Christine Hogg

Editor
chogg@baxter.net
TEAM

ADVERTISING AND CUSTOM CONTENT CONSULTANTS

 
EARL
LINCE

elince@baxter.net

 
MITCHELL MCCLUNG

mmcclung@baxter.net

 
GREG
OHMAN

gregohman@baxter.net

 
SANDRA
SCOTT

sscott8884@yahoo.com

 
RODNEY TUGWELL

rtugwell@baxter.net