We travel not to escape life, but for life not to escape us.

SPRING | FALL | WINTER ISSUES

20,000 COPIES

  • Delivered to Globe and Mail subscribers in select neighbourhoods around the GTA

25,000 COPIES

  • Digitally distributed to travel agents and travel agencies across Canada

2,000+

  • Social media presence on Instagram, Twitter

READER PROFILE

  • Well-informed, business leaders, affluent, influencers
  • 71.4% core business influencers
    • 45.6% professionals;
    • 21.4% management;
    • 4.4% senior management

SUMMER ISSUE

30,000 COPIES

  • Hand-delivered to the cottages of Muskoka’s most exclusive lakes
  • Available for pick up in select Muskoka businesses and retailers
  • The inflight magazine for Georgian Bay Airways, Cameron Air, and FlyGTA

25,000 COPIES

  • Digitally distributed to travel agents and travel agencies across Canada

2,000+

  • Social media presence on Instagram, Twitter

Our flagship issue of OFFSHORE is published in the summer and distributed in partnership with Hideaways, an upmarket lifestyle magazine presenting an architectural tour of Ontario’s spectacular Muskoka region. Muskoka’s cottage country is an exclusive pocket of recreational homes two hours north of Toronto where many celebrities, executives, and international residents enjoy seasonal homes.

READER PROFILE

  • 600K average annual household income – 82% from the GTA; 13% from the USA (New York, Illinois, Pennsylvania, Massachusetts); 5% international residents

EDITORIAL CALENDAR

next issue.. SUMMER 2022

Inspirational Europe
Cruising
Upscale Caribbean
Weekend Getaways
The Open Road
Multi-generational Travel
Fun Summer Festivals
Immersive Culinary Tours
Romance: Exotic Honeymoon Locations

Close date: May 5
Publishing date: June 23

FALL 2022

Fall Colours & Northern Lights
Southern Vibes
Adventure: Best Dive Sites
Cruising: The Great Lakes and Beyond
Culinary Adventures
Harvest Festivals
Ice Hotels
Romantic Getaways
New Ships Report

Close date: August 23
Publishing date: September 13

WINTER 2022

Winter Activities
Art Tourism
Caribbean
Cruising
Culinary Tourism
Romance: New Years’ Eve Inspired
Holiday Spirits
Holiday Gift Guide

Close date: November 1
Publishing date: November 22

SPRING 2023

Adventure Travel
Cruising All Around the World
Caribbean Exclusives
New Hotspots
Sustainability + Stewardship
Culinary Travels
Romance: Real Weddings
Luxury Airlines Report

Close date: March 1
Publishing date: March 23

REGULAR FEATURES

ADVERTISING

CUSTOM CONTENT

OFFSHORE is a high-impact custom content solution. Our writers work with you to build a story that fully incorporates your key messaging, while our designers use stunning imagery to bring your story to life. From concept to completion, our expert team is here to guide you through the creative process. The result is content that you can be proud of, that reads like editorial, and that stands out for all the right reasons.

WHAT OUR AUDIENCES ARE SAYING…

THE TEAM

Our team is committed to helping you meet your messaging needs and marketing goals.

Wendy McClung

Creator & Publisher
wmcclung@baxter.net
team

Christine Hogg

Editor
chogg@baxter.net
TEAM

ADVERTISING AND CUSTOM CONTENT CONSULTANTS

 
EARL
LINCE

elince@baxter.net

 
MITCHELL MCCLUNG

mmcclung@baxter.net

 
GREG
OHMAN

gregohman@baxter.net

 
SANDRA
SCOTT

sscott8884@yahoo.com

 
RODNEY TUGWELL

rtugwell@baxter.net