This New Boutique Hotel Is Bringing a Bora Bora Icon Back to Life

Bloody Mary's Bora Bora
A cult restaurant that drew sailors and celebrities since 1979 reopens this September as a 53-key boutique hotel on Povai Bay.​

For nearly half a century, Bloody Mary’s was the rare Bora Bora institution that had nothing to do with the overwater bungalow fantasy. It was a thatched-roof room with a sand floor where you chose your fish off a bed of ice and left later than you’d intended. Sailors, film crews and a long parade of famous regulars (Keanu Reeves and Alanis Morissette among them) passed through its open sides. Then, in 2023, it closed for renovations and simply stayed shut. This September it returns – as a hotel.

Bloody Mary’s Hotel is a 53-key boutique property on Povai Bay, on Bora Bora’s main island, looking across the lagoon to Mount Otemanu. The locally owned project keeps the original restaurant at its centre and grows a small resort around it: rooms, bungalows and suites, three places to eat and drink, a pool, a slip of beach, a marina and a fitness bungalow. The brand is careful to call this an extension of the restaurant’s legacy rather than a reinvention.

The entry-level Motu View Rooms sit on land at 32 square metres; the largest, the overwater Sunset View Suites, run to roughly 69 square metres, most with steps straight into the lagoon. Standard rooms fit two, while bungalows sleep up to three.

Bloody Mary's Restaurant Bora Bora
Bloody Mary's Restaurant Bora Bora

It’s at the table, predictably, that the property leans hardest on its own history. The original Bloody Mary’s Restaurant keeps the sand underfoot and the choose-your-catch ritual intact. A new overwater venue, Povai Bay, serves breakfast on the water and a French-leaning bistro dinner; Tiki Tide handles cocktails at the lagoon’s edge. A fourth address, La Bella Matira, sits down the coast on Matira Beach – the island’s main public stretch of sand – and runs a complimentary shuttle from the hotel. Its menu is Mediterranean.

The hotel sits on the coastal road between Vaitape and Matira, about a 10-minute drive from the village. Getting there means a 15-minute boat transfer from the airport islet to Vaitape and then a short land transfer, both folded into the resort fee. 

Most Bora Bora luxury sells seclusion and silence; this property is selling the opposite with its shared tables, a social pulse, and the laidback looseness that made the original worth the trip. 

For Canadians, Bora Bora is still a connection trip: no direct flights, and a route through Tahiti’s Faa’a International Airport via Los Angeles, Seattle or Auckland, usually on Air Tahiti Nui, before a short domestic hop to the island. Round-trip fares out of Toronto and Vancouver tend to land in the four-figure range, and a September opening falls right as the busier season begins.