The 82-room boutique hotel is built on the site of Mayfair's oldest house and opens with restaurant Fayre, all-day café-bar The Lounge and a late-night cocktail bar, Teddy's, to follow in November.
The Shepherd Mayfair has opened its doors at 2 Stanhope Row, bringing a new 82-room boutique hotel to one of London’s most distinctive neighbourhoods. It has 70 rooms and 12 suites, a collection of British art, and tailored wellness partnerships. Dining destinations Fayre and The Lounge are open now, and Teddy’s, the late-night cocktail bar, opens in November.
A hotel with a long history
The Shepherd Mayfair stands on the site of Mayfair’s oldest house, known as The Cottage, which dates to 1618 and was once home to a shepherd tending his flock. The surrounding fields later hosted the annual May Fair, before architect and developer Edward Shepherd transformed the area into the intimate quarter that still bears his name. The hotel takes its name from him.
It is a joint venture between Bain Capital and Orka Investments. Across 33,600 square feet and six floors, it sits moments from Green Park, Bond Street and Mayfair’s galleries and boutiques. Braille and Morse details recall the area’s wartime intelligence history and nearby Down Street station. The interiors were first conceived by Timothy Shepherd, then brought forward through Shepherd&.
Rooms and suites
Categories range from Standard and Superior Rooms to the larger Shepherd Suites and Mayfair Suites, each configured around the proportions of the original mansion layouts. Many have window seats overlooking Shepherd Market and Mayfair.
The furniture adapts: desks convert into dressing tables, and console tables become chessboards. Marble bathrooms carry bespoke Floris London amenities, and selected rooms have bathtubs and separate seating areas.
Dining and bar
Fayre is a 62-cover neighbourhood restaurant serving breakfast, lunch and dinner. The opening menu mixes British favourites and European classics, among them a twice-baked Cheddar cheese soufflé, roast halibut, beef fillet pithivier and beer-battered haddock with prawn mousse. “Puddings by the Glass” starts with a strawberry and Champagne trifle, followed by a new recipe each week inspired by the era of the historic fair.
The room has wall coverings by British artist Adam Ellis reinterpreting the traders and performers of the original May Fair, beneath a three-metre chandelier of more than 500 amber glass pendants.
The Lounge is a 46-cover all-day café and bar with an outdoor terrace and a street-facing hatch for takeaway refreshments. Dishes include a lobster and prawn brioche roll and a braised beef short rib croquette, and a gin trolley brings tableside martinis.
Teddy’s, a 72-cover late-night bar on the lower ground floor, is named after Edward Shepherd. Opening Tuesday to Saturday from evening until late, it will pair lesser-known 1930s cocktails with five signature serves named after phrases coined by Victorian writer and Mayfair resident Edward Bulwer-Lytton.
Wellness and lifestyle
Italian clinical skincare brand Miamo supplies a curated selection for in-room minibars. Guests can book 20-minute EMS personal training sessions with E-Pulsive in their suite, in a nearby Royal Park or at the company’s Belgravia studio.
A ground-floor walkway inspired by London’s historic arcades leads into Shepherd Market, with window displays from partners including Aspinal of London and Champagne Devaux.
The Shepherd Mayfair is open now at 2 Stanhope Row, London W1J 7BT. Teddy’s is the next opening to watch for in November.
