We travel not to escape life, but for life not to escape us.
SPRING | FALL | WINTER ISSUES
20,000 COPIES
Delivered to Globe and Mail subscribers in select neighbourhoods around the GTA
25,000 COPIES
Digitally distributed to travel agents and travel agencies across Canada
2,000+
Social media presence on Instagram, Twitter
READER PROFILE
Well-informed, business leaders, affluent, influencers
71.4% core business influencers
45.6% professionals;
21.4% management;
4.4% senior management
SUMMER ISSUE
30,000 COPIES
Hand-delivered to the cottages of Muskoka’s most exclusive lakes
Available for pick up in select Muskoka businesses and retailers
The inflight magazine for Georgian Bay Airways, Cameron Air, and FlyGTA
25,000 COPIES
Digitally distributed to travel agents and travel agencies across Canada
2,000+
Social media presence on Instagram, Twitter
Our flagship issue of OFFSHORE is published in the summer and distributed in partnership with Hideaways, an upmarket lifestyle magazine presenting an architectural tour of Ontario’s spectacular Muskoka region. Muskoka’s cottage country is an exclusive pocket of recreational homes two hours north of Toronto where many celebrities, executives, and international residents enjoy seasonal homes.
READER PROFILE
600K average annual household income – 82% from the GTA; 13% from the USA (New York, Illinois, Pennsylvania, Massachusetts); 5% international residents
EDITORIAL CALENDAR
next issue..FALL 2022
Fall Colours & Northern Lights Into the US Europe on the Ground Southern Vibes Adventure: Best Dive Sites Cruising: The Great Lakes and Beyond Birding Travel Culinary Adventures Harvest Festivals Romantic Getaways
Close date: August 23 Publishing date: September 13
WINTER 2022
Winter Activities Art Tourism Caribbean Cruising Culinary Tourism Ice Hotels Romance: New Years’ Eve Inspired Holiday Spirits Holiday Gift Guide
Close date: November 1 Publishing date: November 22
SPRING 2023
The Adventure Travel Issue seek out new experiences
The latest Caribbean exclusives Cruising: see the world Wineries worth travelling for Extravagance in the southern USA Real weddings Insider Tips: off-the-beaten-path destinations Top new resorts
Close date: February 28 Publishing date: March 21
SUMMER 2023
The Travel Trends Issue keeping up with the trailblazers
Caribbean: everything upscale Cruising: the last frontier Local travel: luxury getaways Our favourite honeymoon destinations Insider Tips: must-have road trip accessories The best summer wines
Close date: May 18 Publishing date: June 22
REGULAR FEATURES
ADVERTISING
CUSTOM CONTENT
OFFSHORE is a high-impact custom content solution. Our writers work with you to build a story that fully incorporates your key messaging, while our designers use stunning imagery to bring your story to life. From concept to completion, our expert team is here to guide you through the creative process. The result is content that you can be proud of, that reads like editorial, and that stands out for all the right reasons.
I was also so pleased to get the opportunity to read OFFSHORE magazine this morning tucked inside my Globe and Mail. You did a great job capturing the current time we find ourselves in and ‘hunkering down’ says it all!!
I love your magazine, especially the front cover.
Sales online are steady today from Toronto!! Amazing!!
THE TEAM
Our team is committed to helping you meet your messaging needs and marketing goals.