Canadians are redefining what it means to go on vacation, with a new study from Flight Centre revealing that the vacation experience begins long before travellers board the plane.
According to data collected by YouGov, 25 per cent of Canadians feel that their holiday starts during the planning and booking stage, with those who use travel agents being almost twice as likely to experience this early surge of excitement compared to their DIY counterparts.
Key insights
Early Planners: One in four Canadians (25 per cent) believe their vacation begins the moment they start planning their trip. This early onset of vacation vibes is particularly pronounced among Millennials, with 29 per cent of this group reporting that their excitement kicks off during the planning phase, compared to only 19 per cent of Gen Xers.
Airport Enthusiasts: Nearly two in five Canadians (37 per cent) find themselves slipping into vacation mode as soon as they arrive at the airport. This sentiment is especially strong among women, 40 per cent of whom feel that their holiday begins at the airport, compared to 34 per cent of men.
Destination Arrival: For others, the journey truly begins upon arrival at their destination, with around 28 per cent of Canadians saying they only consider themselves on vacation once they’ve reached their travel spot. Gen Xers, in particular, are more destination-focused, with 33 per cent feeling the vacation vibes only upon arrival, compared to 24 per cent of Millennials.
Accommodation Check-in: Just under one in ten (seven per cent) believe their vacation starts when they check into their accommodation.
Where to next?
When it comes to choosing travel destinations, Canadians lean heavily on the opinions of friends and family (65 per cent), available sales and travel deals (52 per cent), and the advice of travel experts (36 per cent).
Plus, the current market dynamics also offer a golden opportunity for budget-savvy travellers. With exclusive deals and cheaper flights available online now, including savings of up to 20 per cent as summer demand wanes, Canadians can enjoy their dream vacation destinations while stretching their dollars.
Flight Centre travel experts offer more than just bookings. With the help of trusted experts, Canadians are extending their vacations into the planning phases, making every step of the journey—from the first connection to the final destination—a memorable part of their holiday.
