Affluent travellers will pay more for these 10 things

A new survey by Opinium Research for Kensington Tours reveals the habits of some of the world’s most affluent travellers.

Using data provided by 400 adults, whose household income is above $250,000, shows that travellers in this demographic are inclined to pay extra for exclusive benefits, such as insider access to destinations, no waiting in lines, and a seamless travel experience.

Luxury travellers crave a seamless travel experience, and are willing to pay a premium for it.

 

Key findings

Considering that two thirds (66 per cent) of luxury travellers report having felt frustrated due to waiting in too long of lines while travelling, it’s no surprise that nearly seven in 10 luxury travellers (68 per cent) report that they are willing to pay a premium for the ability to skip lines, avoid crowds, and experience private tours.

Other offerings that luxury travellers would pay a premium for include personalized, bespoke trips tailored to their wants and needs (66 per cent), one-stop planning (62 per cent), and insider access to exclusive events (56 per cent). Insider access and no waiting in lines top the list of affluent traveler priorities.

Respondents also reported that their travel experiences would be somewhat or greatly enhanced by offerings typically provided by a luxury tour operator, such as access to popular attractions with no wait times (81 per cent), privately guided tours without the crowds (78 per cent), access to exclusive, world-renowned events (74 per cent), and access to insider experiences not traditionally available to the general public (72 per cent).

 

Additional key takeaways

Other findings from the survey included:

  • Luxury travellers take more trips, and they are longer: A significant portion of luxury travelers (38 per cent) report taking three-to-five trips annually, while 28 per cent take six-to-10 trips, and a notable 14 per cent embark on more than ten trips each year and most of them average two weeks or more (57 per cent).
  • They turn to a travel professional: 72 per cent of survey participants expressed their intention to enlist the services of travel experts for their upcoming vacation planning.
  • Intergenerational travel continues to remain a priority: The popularity of multi-generational travel experienced a significant boost in the wake of the pandemic and continues to thrive, with 82 per cent of those surveyed intending to increase their family travel this year.
  • Been there; done that; affluent travellers want to see something new:  A significant number of respondents (89 per cent) plan to explore new destinations in 2024 with Switzerland, Norway, and Portugal named as top destinations.
  • Travel pain points: The most prevalent challenges and pain points include locating appropriate accommodations (41 per cent), steering clear of tourist traps (38 per cent), and coordinating activities (38 per cent).
  • More space, increased privacy, and added exclusivity are in high demand: More than 50 per cent expressed interest in distinctive experiences such as luxurious villa stays featuring in-house amenities and private yacht expeditions.

Share:

Facebook
Twitter
LinkedIn

Latest

Mid-century modern inspired hotel opens in the heart of Houston

Hyatt officially opened the Thompson Houston, Houston’s newest luxury lifestyle hotel offering a distinctive guest experience that celebrates the individuality of Space City overlooking the verdant Buffalo Bayou Park. Set against the backdrop of rare unobstructed views of downtown Houston’s skyline, the hotel captures the vibrancy of the city with an unapologetically stylish design signature to the brand, a stunning

An expedition yacht with 6 suites arrives in the Galapagos

Conservation-led luxury travel company &Beyond has announced the extension of its South America portfolio with the launch of an expedition yacht in the Galapagos Islands. Named the &Beyond Galapagos Explorer, the 38 m (124 ft) yacht will operate on two 7-night routes in the east and west of the famed Galapagos Islands. Boasting just six suites and cabins, the yacht

Cruise giant is expanding its fleet for 2028

Royal Caribbean Group has entered into an agreement with French shipbuilder Chantiers de l’Atlantique to order a seventh Oasis Class ship for delivery to its Royal Caribbean International fleet in 2028. “While we eagerly anticipate the debut of Royal Caribbean’s Utopia of the Seas this summer, we’re already dreaming up her sister ship and the next installation in the brand’s extremely popular

Popular tour operator leading trips to Bosnia & Herzegovinia

G Adventures will soon be offering an extended program of trips to Bosnia and Herzegovina that are designed to support local communities, while showcasing the Balkan nation’s distinctive culture, nature and heritage. The new trips are launching as the result of a collaboration between the U.S. Government’s USAID Developing Sustainable Tourism in Bosnia and Herzegovina (USAID Turizam) initiative, the Global