
Hyatt is bringing new luxury hot spring brand ATONA to Japan
Hyatt Hotels Corporation and Kiraku, Inc. are opening properties in Yufu, Yakushima, and Hakone under the modern hot spring ryokan (Japanese-style inn) brand, ATONA. The ATONA brand was announced in 2022 under a joint venture between a Hyatt affiliate and Kiraku, a Japanese company dedicated to preserving valuable assets for future generations. The first ATONA ryokans are slated to open




