We travel not to escape life, but for life not to escape us.
OFFSHORE, a luxury travel magazine, delivers the finest in aspirational travel to a highly targeted audience of Canada’s most affluent consumers, published quarterly.
Content themes to inspire and excite our readers all year round
Next issue... Spring 2025
FEATURE: Solo Travel
This feature is all about seeing the world, all by yourself. Exploring trends in solo female travel, hotels catered to solo guests, the best destinations for solo travellers and more, the feature inspires travellers to abandon hesitation and take that personalized trip.
Publication date: Tuesday, March 18, 2025
Summer 2025
FEATURE: Wellness Travel
This feature is all about putting yourself first. From splurging on spa treatments at a local hotel, to exploring wellness trends around the world. Think restful, intentional travel, with less of a focus on an itinerary and more of an emphasis on going with the flow. The feature will spotlight ideas on wellness through food, spiritual retreat, the concept of slow travel, and more.
Publication date: Thursday, June 19, 2025
Fall 2025
FEATURE: Cool Travel
This feature will highlight the rise in the “Coolcation” trend— travelling to destinations with cooler climates. It’s become very popular as a means to see places with less tourists, but also, take advantage of cooler temperatures; due to climate change, some places are becoming unbearably hot, or have unpredictable weather patterns. The feature will highlight lots of Eastern, Central and Northern European destinations, Antarctica, Canada/U.S.
Publication date: Tuesday, September 16, 2025
Winter 2025
FEATURE: Community Travel
This feature unpacks the trend of community tourism, diving into trends in group travel, purposeful travel, and feelgood tourism. Think rich and immersive cultural experiences, from luxury homestays to cooking classes, guided tours, family travel and more. It’s all about being together, whether with total strangers by chance, or on a planned getaway with loved ones.
Publication date: Tuesday, November 25, 2025
Material Closing Dates
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Custom Content
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Advertising
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Publication date
Spring 2025
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February 14
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February 25
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March 18
Summer 2025
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May 2
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May 14
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June 19
Fall 2025
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August 15
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August 26
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September 16
Winter 2025
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October 24
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November 4
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November 25
What inspires an issue of OFFSHORE?
...how to get there and where to stay
...the comforts of home
...see the world, discover the last frontier
... only the best
...real people in real places
...best Spring & Summer wines, wineries worth travelling for
...savour the experience
Filled with products we love, “The List” is our guide to luxury travel essentials...
Audience
With hand-delivery in print to the cottages of Muskoka’s most exclusive lakes, and targeted distribution to select neighbourhoods in the Greater Toronto Area, it’s no wonder OFFSHORE has received rave reviews from readers and advertisers alike.
Unparalleled in its production quality and targeted, vertical market
distribution, OFFSHORE brings its readers the latest in upmarket travel
style and engages consumers with significant discretionary income and
the influence to choose featured products and services.
- Empty nesters with disposable income
- Multi-generational travellers
- Well informed, well researched adventure seekers
- Most likely to purchase through a travel advisor or supplier
Distribution
SUMMER
HIGHLY TARGETED
25,000 copies:
- Hand-delivered to the cottages of Muskoka’s most exclusive lakes
- Available for pick-up in select Muskoka businesses and retailers
- OFFSHORE is also distributed in digital format to travel agencies and OFFSHORE subscribers across Canada selling luxury travel
Distribution
SPRING ~ FALL ~ WINTER
Distributed through
Meet Canada’s most affluent city-dwellers, key influencers, and top decision-makers with the Spring, Fall, and Winter editions of OFFSHORE, distributed within the Globe and Mail to subscribers in prestigious areas in the Greater Toronto Area.
Advertising
OFFSHORE is a high-impact custom content solution helping clients reach a strategically selected segment of the consumer market who is eager to learn about the latest in luxury travel. Our writers work with you to build a story that fully incorporates your key messaging, while our designers use stunning imagery to bring that story to life. From concept to completion, our expert team is ready to guide you through the creative process.
Custom Content / Double-Page Spread
Full Page
Request a proposal
Contact one of Baxter Media’s advertising and custom content consultants
EARL LINCE
[email protected]
MITCHELL MCCLUNG [email protected]
GREG OHMAN [email protected]
VICKI ZEPPA
[email protected]
SALES
[email protected]
What our audiences are saying...
The Team
Our team is committed to helping you meet your messaging needs and marketing goals.
