Allianz Global Assistance (Allianz), a leading Canadian travel insurance provider, released the results of its Summer Vacation Confidence Study, which gauges travellers’ sentiments, confidence and intentions regarding their summer vacation plans.
This year’s survey, conducted in partnership with Ipsos, reveals insightful trends and preferences as impacts like inflation and pandemic recovery continue to influence consumer mindsets and travel patterns.
Allianz’s Summer Vacation Confidence Study found that summer vacation confidence is on the rise with 61 per cent of Canadians planning to take a trip this summer. Summer travel intentions are highest among those aged 18-34 (72 per cent confident) and families with kids (73 per cent confident).
The study also revealed that the average vacationing family intends to spend $2,728 on a summer vacation this year – which equates to roughly $24.9 billion collectively.
Key study highlights
More of Allianz’s Summer Vacation Confidence Study results:
- Almost all Canadians who intend to travel (89 per cent) plan to obtain travel insurance (Allianz Vacation Confidence Study, November 2023)
- Families with kids plan on spending an average of $3,519 on summer vacations this year
- Most Canadians are travelling this summer for a leisure vacation to rest and relax (65 per cent) or to visit family and friends (46 per cent)
- One quarter of those who say summer vacations are important are not confident they will be taking a summer vacation
- 47 per cent of Canadians planned to travel this past winter (Allianz Vacation Confidence Study, November 2023)
For more information, visit allianz-assistance.ca.
