
High-end travellers willing to pay more for sustainable trips, survey says
A major new report by World Travel & Tourism Council (WTTC) and Trip.com Group, together with Deloitte, reveals a heightened appetite for sustainable tourism amongst consumers, with 69 per cent of travellers actively seeking sustainable travel options. In this follow-up report, WTTC joined forces again with global travel service provider, Trip.com Group and its major consumer brands Trip.com, Ctrip and




