Survey shows this is how most Canadians love to travel

A new Sunwing Vacations survey has unveiled how Canadians choose to maximize their time on vacation and define their vacation personas.

More than one-quarter (27%) considering themselves “max relaxers” who like to lay low and relax while on vacation.

Similarly, another quarter (28%) describe themselves as “reserved vacationers” who tend to keep to themself and/or their travelling companions.

On the other hand, more than one-fifth (22%) liken themselves to “adventure hunters” who enjoy exploring new, fun activities on their vacations. Of particular note: this figure increases to one-third (34%) among younger Canadians between 18-34 years of age.

Meanwhile, 12 per cent of Canadians consider themselves “sun-seekers” who love nothing more than soaking up the sunshine on holiday, while one-in-ten (9%) consider themselves “social butterflies” who relish meeting new people, socializing and talking to fellow vacation-goers.

Among Canadians who intend to travel to a sun destination in the upcoming year, approximately one-third (30%) said they will maximize their time in destination by working on their tan by the beach or pool, while one-fifth respectively intend to indulge at on-site restaurants (20%) or head off of the resort property for fun adventures (19%).

Sun destination trends

As for who they intend to travel with on their next sun vacation, half (53%) of survey respondents indicated that they plan to travel with their partner or significant other, while one-quarter (28%) will travel with family members including their children or parents. Another 12% plan to travel with friends, while less than one in ten (7%) indicated they will be travelling solo.

Budget-conscious travellers

In addition, when asked what the most important factor is when booking a sun vacation, nearly half (45%) of those likely to travel say overall value for the money paid is their top consideration.

This is followed by the safety and reputation of the destination, cited by over one-quarter (28%) as being the most important consideration.

The survey was conducted in both English and French between September 22-25, 2023, with a nationally representative sample of 1,504 Canadians who are members of the Angus Reid forum.

Share:

Facebook
Twitter
LinkedIn

Latest

Two thirds of Canadians are going off the beaten path for 2024

A new survey by British Airways reveals that one in five Canadians are planning to travel more than ever before in 2024.  Notably the pandemic has made more than half of all Canadians want to travel more (58%).  A third (33%) of Canadians plan to explore new destinations and tick places of their ‘must visit’ list in the new year.

Hiking Italy’s most heavenly route

I’m sitting along a wooden table overlooking the dramatic cliffs of the Amalfi Coast, feasting on freshly-made goat cheese, deep-fried fritters, roasted tomatoes and eggplants, while sipping on homemade red wine with a group of fellow travellers from around the world, when an impromptu concert breaks out. Nino Aversa, one of the guides leading my small hiking trip, has joined

A tourist’s guide to loving Vietnam

I had some initial apprehension upon learning that I’d be checking into a ‘junk boat’ for the next two nights. But upon seeing my home on the water, I quickly discovered that unlike the sound of the name, it’s actually not a shabby way to spend the night.  In fact, these sleeper ships, which range from basic bare bones boats

Four Seasons Private Residences to open in Istanbul

Four Seasons Private Residences Istanbul is a new project featuring 82 homes comprised of penthouses, a sky loft, garden suites and apartment residences that will welcome residents in 2024. Located at the meeting point of the Ulus, Etiler and Levent neighbourhoods, Four Seasons Private Residences Istanbul will be located next to the city’s best upscale shopping districts, renowned culinary destinations and dynamic