Two thirds of Canadians are going off the beaten path for 2024

A new survey by British Airways reveals that one in five Canadians are planning to travel more than ever before in 2024. 

Notably the pandemic has made more than half of all Canadians want to travel more (58%). 

A third (33%) of Canadians plan to explore new destinations and tick places of their ‘must visit’ list in the new year. While less frequent travel with longer holiday duration both domestically (23%) and internationally (23%) seems to be important going into 2024.

Going off the grid

Immersing in new cultures (29%) and trying new experiences for the first time (18%) are important criteria for Canadians planning their next adventure.

Almost two thirds (64%) plan to go off the beaten track to less touristy destinations when they plan their news years travel, with 1 in 10 planning to attend a major entertainment or sporting event.

The regions that Canadians plan to visit the most next year are Europe (42%), North and South America (28%) and Africa (13%).

Exploration and adventure are the top priorities when planning trips in 2024 (43%). More than 1 in 10 Canadians (12%) wanted to ditch their tech altogether and opt for a digital detox.

Social media influence

Social media remains a key influence for Canadian travel (28%), whereas film and TV locations proved to be the biggest influence for Americans planning their travel (22%).

However, of those Canadians planning travel to the UK, 52% say they have been influenced by actor Ryan Reynolds, and his ownership of Wrexham AFC.

For the winter 2023/2024 season, British Airways operates twice daily flights between Toronto and London, with daily flights from Montreal and Vancouver to London. Customers can connect to over 65 countries from British Airways’ home at London Heathrow.

Share:

Facebook
Twitter
LinkedIn

Latest

Mid-century modern inspired hotel opens in the heart of Houston

Hyatt officially opened the Thompson Houston, Houston’s newest luxury lifestyle hotel offering a distinctive guest experience that celebrates the individuality of Space City overlooking the verdant Buffalo Bayou Park. Set against the backdrop of rare unobstructed views of downtown Houston’s skyline, the hotel captures the vibrancy of the city with an unapologetically stylish design signature to the brand, a stunning

An expedition yacht with 6 suites arrives in the Galapagos

Conservation-led luxury travel company &Beyond has announced the extension of its South America portfolio with the launch of an expedition yacht in the Galapagos Islands. Named the &Beyond Galapagos Explorer, the 38 m (124 ft) yacht will operate on two 7-night routes in the east and west of the famed Galapagos Islands. Boasting just six suites and cabins, the yacht

Cruise giant is expanding its fleet for 2028

Royal Caribbean Group has entered into an agreement with French shipbuilder Chantiers de l’Atlantique to order a seventh Oasis Class ship for delivery to its Royal Caribbean International fleet in 2028. “While we eagerly anticipate the debut of Royal Caribbean’s Utopia of the Seas this summer, we’re already dreaming up her sister ship and the next installation in the brand’s extremely popular

Popular tour operator leading trips to Bosnia & Herzegovinia

G Adventures will soon be offering an extended program of trips to Bosnia and Herzegovina that are designed to support local communities, while showcasing the Balkan nation’s distinctive culture, nature and heritage. The new trips are launching as the result of a collaboration between the U.S. Government’s USAID Developing Sustainable Tourism in Bosnia and Herzegovina (USAID Turizam) initiative, the Global