Virtuoso lists 2023 travel predictions for Canadians

Virtuoso has identified when, where and why upscale Canadians will be venturing in 2023.

In Virtuoso’s 2022 Brand and Travel Trends Research, conducted in collaboration with YouGov, more than 500 Canadian travellers were surveyed. The majority – 75 percent – listed relaxation and disconnecting as the primary incentive for taking a leisure trip, followed by adventure, which is almost twice as important for Canadians than for global travellers (41 percent versus 25 percent).

Additional revelations include an affinity for sunny destinations, expedition cruises and a willingness to spend big and stay longer.

Warm weather getaways

Virtuoso’s study showed 61 percent of travellers preferred beach vacations, followed by city exploration (47 percent). Canadians are equally as likely to travel to Europe as they are to travel within their own country, and they showed a preference for the Caribbean or West Indies (36 percent versus 20 percent globally) and Mexico (30 percent versus 16 percent globally), which is likely due to a desire to escape to warmer climates during the winter months.

Reasons for family travel 

Canadians indicated the most popular ways to travel are with a spouse or significant other and multi-generational family travel.

Travelling with school-age children is consistently popular. Interestingly to note while heading into March Break, over half of those surveyed believe travel is important to the development of children under 18.

Spending big and staying longer

Relative to 2019, travellers plan to spend 12 percent more in 2023 and the anticipated annual spend for Virtuoso-advised travellers in 2023 is even higher at $20,000 CAD per person.

While Virtuoso clients took about the same number of trips in the past year as other travellers, Virtuoso-advised travellers took longer trips, spent more nights in hotels, rentals and cruises, and skewed more towards international trips.

Top travel destinations for 2023

Virtuoso tapped into its data warehouse of more than $63.6 billion (USD) in transactions to determine the top destinations of 2023, as determined by Canada-based travellers: 

  1. MexicoCancun, Puerto Vallarta, Los Cabos
  2. Canada Toronto, Vancouver, Calgary
  3. United StatesOrlando, Fort Lauderdale, Las Vegas
  4. Dominican RepublicPunta Cana, Puerto Plata       
  5. United Kingdom London
  6. JamaicaMontego Bay
  7. Italy Rome, Venice
  8. France Paris, Nice
  9. Australia Sydney
  10. Portugal Lisbon, Faro

For more information on how to connect with a Virtuoso travel advisor who can turn travel dreams into reality,  visit www.virtuoso.com.

 

Share:

Facebook
Twitter
LinkedIn

Latest

Hyatt is bringing new luxury hot spring brand ATONA to Japan

Hyatt Hotels Corporation and Kiraku, Inc. are opening properties in Yufu, Yakushima, and Hakone under the modern hot spring ryokan (Japanese-style inn) brand, ATONA. The ATONA brand was announced in 2022 under a joint venture between a Hyatt affiliate and Kiraku, a Japanese company dedicated to preserving valuable assets for future generations. The first ATONA ryokans are slated to open

According to this survey, Canadians are spending large this summer

Sky-high costs and ongoing economic pressures aren’t dampening the mood this summer season. According to the 2024 summer travel outlook: Canadian destinations in the spotlight, Canadians are eagerly making travel plans and are ready to get away and make up for missed travel time. Overall, consumers plan to spend an average of $2,405 on transportation and lodging costs for their major

Four Seasons Private Jet shows off six more itineraries

Four Seasons has added another six itineraries to its lineup of 2026 Private Jet Journeys, offering discerning travellers new opportunities to explore the world’s most intriguing destinations. These immersive itineraries go beyond onboard jet travel and luxury accommodations, encompassing bespoke local experiences from bold culinary to wellness offerings plus cultural and adventure expeditions. Delivered by a dedicated concierge, journey team,

A gorgeous adults-only, all-inclusive hotel opened in Ibiza

 TRS Ibiza Hotel is the first adults-only all-inclusive retreat in Ibiza. Nestled in the heart of the enchanting Balearic Islands the hotel stands as a beacon of extravagance, tranquility, and sophistication. Combining breathtaking natural beauty with world-class amenities, TRS Ibiza Hotel has earned its reputation as the ultimate destination for those seeking a refined and unforgettable escape. The hotel’s lavish accommodations