A new luxury development will bring the Miami brand’s signature beach club energy, private residences and wellness-led experiences to Morocco’s Red City by 2028.
Nikki Beach is turning its attention to Marrakech, unveiling plans for a new resort and spa that will expand its global lifestyle footprint into one of North Africa’s most compelling destinations.
Set to open in 2028, Nikki Beach Resort & Spa Marrakech marks a significant evolution for the brand, introducing a fully integrated luxury experience just 20 minutes from Marrakech Menara Airport. Positioned along Route de l’Ourika, where the energy of the city meets the calm of the Atlas Mountains, the development is designed to reflect both its surroundings and the brand’s distinct approach to hospitality.
At the centre of the project is a resort featuring more than 100 suites, ranging from generously sized guest rooms to expansive signature accommodations. The design direction blends modern Moroccan influences with Nikki Beach’s signature aesthetic, creating spaces that feel both elevated and relaxed. Beyond the hotel, the development will introduce a collection of more than 50 branded villas, each conceived as a private retreat. Outdoor pools, landscaped gardens and dedicated parking are among the features, while residents will have full access to the resort’s amenities, creating a seamless connection between private living and shared experience.
Wellness is set to be a defining element. Plans include a comprehensive spa and wellbeing centre complete with traditional hammams, saunas, treatment rooms and a lap pool. A large fitness complex will feature yoga studios, squash courts and a golf simulator, complemented by outdoor offerings such as tennis and padel courts.
Dining and social experiences will anchor the lifestyle proposition. Multiple venues are planned, from all-day dining to signature restaurants and relaxed poolside concepts. At the heart of it all will be Nikki Beach’s iconic beach club, reimagined for Marrakech. Centred around a sprawling pool, the space will combine music, dining and design, creating a vibrant hub for guests, residents and visitors alike.
The project forms part of a broader expansion strategy for Nikki Beach Hospitality Group, with additional developments in destinations including Antigua, Ras Al Khaimah, Baku and Muscat. Together, they reflect a shift toward fully immersive destinations that go beyond the traditional hotel model.
In Marrakech, a city long defined by its contrasts, ancient and modern, vibrant and serene, this latest addition introduces a new layer to the experience, one shaped as much by rhythm and atmosphere as it is by place.
