Hyatt is bringing new luxury hot spring brand ATONA to Japan

Hyatt Hotels Corporation and Kiraku, Inc. are opening properties in Yufu, Yakushima, and Hakone under the modern hot spring ryokan (Japanese-style inn) brand, ATONA.

The ATONA brand was announced in 2022 under a joint venture between a Hyatt affiliate and Kiraku, a Japanese company dedicated to preserving valuable assets for future generations. The first ATONA ryokans are slated to open in 2026 across some of Japan’s top hot spring destinations and areas of natural beauty.

“Hyatt is a leading global hospitality company that is synonymous with elevated contemporary luxury. Aside from reaching valuable guests through World of Hyatt, the industry’s fastest growing loyalty program, this collaboration enables us to leverage Hyatt’s global expertise to deliver high operational efficiency and exceptional guest experience and focus on long-term capital appreciation and substantial investor returns,” said Kou Sundberg, founder and chief executive officer of Kiraku. “We are delighted to have identified prime locations for the first ATONA ryokans and successfully secured funding for the Atona Impact Fund. Having already partnered with Takenaka Corporation to restore a heritage sake brewery in Nagano, we are excited to expand our collaboration with more regional revitalization projects.”

“Through the ATONA brand, we look forward to introducing Japan’s hot springs and new destinations to our World of Hyatt members, and international and domestic travellers alike. With Kiraku’s expertise in deal sourcing, asset management and business development, the ATONA brand is poised to meet the rising demand for high-end ryokans,” said Sam Sakamura, Hyatt’s vice-president, Japan and Micronesia. “At Hyatt, we believe business is personal. We are excited to work with Kiraku and are grateful for the trust from Takenaka Corporation, with whom we have nurtured a long-standing relationship through various global projects, as we introduce fresh hospitality experiences to Japan.”

Hyatt opens family-friendly golf resort and spa in Mazatlán

Hyatt recently opened the family-friendly, all-inclusive Dreams Estrella del Mar Mazatlán Golf & Spa Resort, marking the first Hyatt hotel in the seaside destination of Mazatlán in Mexico.

Located in the exclusive community of Estrella del Mar, Dreams Estrella del Mar Mazatlán Golf & Spa Resort is conveniently located less than six miles from the Mazatlán International Airport and 20 minutes from the city centre.

Luxury accommodations

Dreams Estrella del Mar Mazatlán Golf & Spa Resort has 358 suites all outfitted with local artwork, neutral tones with pops of blue and furnished balconies or terraces touting spectacular views of the Pacific Ocean.

Each suite is replete with Unlimited-Luxury inclusions such as a fully stocked and daily refreshed in-room mini bar, 24-hour room service, and more. Ideal for guests traveling with families or larger groups, connecting rooms are also available in varied room categories and accessible rooms are available upon request.

For guests seeking an even further elevated experience, the Preferred Club offers upgraded suites and a range of additional amenities and services including personalized check-in and check-out, exclusive access to the Preferred Club lounge, upgraded bath amenities, a pillow menu, dedicated concierge service, and more. Designed with multigenerational travel in mind, the resort touts a dedicated adult-only section replete with a private pool and swim up bar.

Noteworthy culinary offerings

Dreams Estrella del Mar Mazatlán Golf & Spa Resort offers four à la carte restaurants, a grill, an international buffet, and an ice cream booth for guests craving sweets, as well as five bars and lounges serving unlimited top-shelf spirits.

With a wide range of culinary options including traditional Mexican favorites, Mediterranean-Asian fusion, and more, there is something for every taste and preference, all with no reservations required.

For adults looking to fully immerse themselves in the culture of the destination, exclusive add-on experiences are available at an additional cost including a tequila tasting or a guided pairing dinner in Portofino’s exclusive wine cellar.

Amenities for the whole family

Dreams Estrella del Mar Mazatlán Golf & Spa Resort touts a variety of activities for both adults and children alike, such as an on-site waterpark with a lazy river, endless daytime and nighttime entertainment, water sports, and more.

Children ages 3-12 can play the day away at the nature-inspired Explorer’s Club for Kids with programming such as sandcastle competitions and weekly campout adventures, while the Core Zone Teens Club offers mini discos, movie nights, and access to gaming for teens ages 13-17. Guests prioritizing personal wellbeing can enjoy Dreams Spa, the resort’s dedicated spa and wellness center which includes a full-service salon and spa including a Turkish bath, guided hydrotherapy and a fitness center touting state-of-the-art equipment.

For guests seeking off-site activities, the resort is conveniently located near the largest boardwalk in the pacific as well as one of the best aquariums in Latin America.

For more information, visit www.hyatt.com.