61% of Canadians crave meaningful travel experiences
If 2023 was the year for “revenge travel,” then 2024 is shaping up to be the year for intentional exploration.
A recent Flight Centre Travel Group (FCTG) survey conducted by YouGov reveals that 61 per cent of Canadians are planning to pack their bags within the next year—but this time with a purpose.
Canadians are trading impulsive getaways for mindful travel choices, seeking meaningful experiences that align with their values, aspirations—and tighter budgets. The same study reveals that 82% of respondents are opting to adapt their vacations in response to soaring costs rather than abandoning their travel plans altogether.
Survey highlights
Surveyed Canadians are adopting a strategic approach to their travel choices:
- 86 per cent prioritize cost savings and exclusive deals
- 74 per cent seek destination variety and uniqueness
- 57 per cent value personalization and customization
This mindset has resulted in a 35% uptick in tour bookings for 2023 over previous years, indicating the growing preference for value-centric travel experiences, with tours typically offering savings of up to 20% compared to independently booking the same itinerary.
For more information, visit flightcentre.ca.
