New report shows luxury travellers seek purposeful travel beyond the price tag

May 30, 2025 No Comments

Preferred Hotels & Resorts, the world’s largest independent hotel brand representing more than 600 hotels across 80 countries, recently released its first Luxury Travel Report— a comprehensive luxury consumer trends study developed in partnership with The Harris Poll.

The findings affirm that the desire for travel remains robust, with luxury travelers planning an average of eight leisure trips this year — including three international journeys — and over half expecting to spend more on travel than in 2024.

The Luxury Travel Report by Preferred Hotels & Resorts reveals that today’s affluent travelers are investing not just money but meaning into their journeys. Luxury travelers seek immersive, curated experiences that feel personal and enduring— avoiding generic, mass-produced offerings in favor of authenticity and emotional connection.

Five key trends revealed

The Luxury Travel Report identifies The Five Emerging Forces of Luxury Travel, signaling a new era of expectations:

      1.   The Beige-ification of Travel Is the Industry’s Wake-Up Call

Luxury travelers are turning away from sameness in design, service, and experience—nearly 70% say modern luxury hotels have lost their soul to standardization. The rise of “dupe culture” and algorithm-driven itineraries has fueled a wave of “destination disillusionment,” where cities and stays feel indistinguishable. Today’s affluent traveler craves the unrepeatable: places that excite, environments that surprise, and experiences rooted in individuality. Nearly three-quarters say they won’t pay for luxury accommodations that feel generic.

      2.   Legacy Moments Are the New Luxury Currency

Luxury is less about accumulation – it’s about transformation. Today’s affluent travelers seek rare, authentic experiences that fundamentally shift their worldview and create lasting memories. Over four-in-five say that insider connections unlock the most unforgettable travel moments and 64% prefer to navigate a destination with advice from locals rather than AI-driven concierge services and digital guides.

      3.   Curation is the New Standard of Luxury

Curation is now as essential as five-star service. Over 90% of luxury travellers say the best journeys feel effortless yet are expertly crafted, with 89% expressing interest in seeing local charm reflected in hotels. Travel advisors are the new power brokers, with 84% of survey respondents agreeing that a trusted travel advisor is more valuable than unlimited internet research.

      4.   Heritage Is the New Frontier

Luxury travellers don’t want to just observe history – they want to be part of it. Over 90% seek experiences that immerse them in history and culture, favouring heritage-rich stays. Additionally, with 71% planning multi-generational trips in 2025, demand continues to rise for spacious accommodations that foster connection to each other and their own family roots.

      5.   Loyalty Programs Are Lifelines to Consistency and Customization

Amid economic pressures and rising costs, loyalty has become more valuable than ever. For 82% of luxury travelers, loyalty programs are very important to ensuring hotel quality, while nearly two-thirds say a great past stay drives repeat bookings. Today’s loyalty isn’t transactional — it’s deeply personal, driven by human touch, customization, and consistent excellence.

The Luxury Travel Report was conducted by The Harris Poll on behalf of Preferred Hotels & Resorts from February to March, 2025, among over 500 affluent U.S. travellers. Respondents met criteria including an annual household income of more than $250,000, at least $1 million in total assets, and a minimum spend of $10,000 on leisure travel annually.

Abercrombie & Kent celebrate 35 years with three new expedition voyages

May 28, 2025 No Comments

A&K introduces its 2026-2027 portfolio featuring 15 Expedition Cruises across the Arctic, Antarctica, Northern Europe, the Mediterranean Sea, and remote islands of the Pacific and Oceans. Each voyage is elevated by A&K’s acclaimed Expedition Team, whose deep expertise and local knowledge ensure every journey is as enlightening as it is extraordinary.

“We have drawn on our more than three decades of expedition cruising expertise to design itineraries that reach far beyond the usual cruise routes – to places like St Kilda, Britain’s most remote point in the North Atlantic or the Marquesas in French Polynesia, which offers varied experiences from local communities, breathtaking snorkeling and scenic, challenging hikes,” says Stefan Kredel, Vice President of Expedition Cruising. “These are transformative adventures in places that few experience – all elevated by A&K’s signature style.”

What was once an intrepid way to observe wildlife in remote destinations has since been transformed into a luxury adventure, offering an unprecedented level of comfort and access across these new voyages for 2026.

NEW: Exploring the Wild Coasts of the British Isles (May 26 – June 5, 2026)

Experience the British Isles on an expedition beyond the familiar aboard Le Champlain. Starting from Portsmouth, guests will discover the WWII history of Guernsey, wander through the gardens of the Isles of Scilly in full bloom this time of year, birdwatch for puffins off the coast of Wales, hike the wild Scottish Hebrides and sample whisky in the Orkney archipelago. Explore smaller, lesser visited sites via Zodiacs – a true expedition style experience. 11 days from $20,495 USD / 15,890 GBP / $30,310 AUD

NEW: An Arctic Wildlife Expedition in Svalbard (July 3-11, 2026)

Venture north of the Arctic Circle to Svalbard, a remote cluster of Norwegian islands sculpted by glaciers, cloaked in tundra and surrounded by pristine waters where whales, seals and walruses thrive. Cruise aboard and exclusively chartered Le Lyrial, guided by A&K’s acclaimed Expedition Team, for a pure nature experience. Embark on Zodiac excursions alongside naturalist guides, in search of arctic wildlife, like walruses, reindeer, foxes and birds, and unique geology and landscape found in this region. Make the most of the midnight sun and enjoy the seasonal flowers in bloom this time of year. 11 days from $16,995 USD / 13,175 GBP / $25,385 AUD

NEW: Cruising French Polynesia: Tahiti and Beyond (Sep 18 – Oct 4, 2026)

Dive deep into the diverse cultures and untouched islands of the intriguing island nation, French Polynesia, aboard Le Jacques-Cartier. Meet local craftspeople who keep artisanal traditions alive and go ashore an uninhabited atoll on the Tuamoto Islands. Trek to secluded waterfalls, pay a visit to Paul Gauguin’s final resting place, and set out in search of tiki, petroglyphs and other archaeological relics on the remote Marquesas. Visit pearl farms, snorkel with blacktip reef sharks, stingrays, and other marine life, or simply relax on the pristine beaches of this idyllic paradise. 16 days from $21,995 USD / 17,050 GBP / $32,525 AUD

Exclusively Chartered to Deliver the Best

A&K scours the world’s finest expedition fleets, then exclusively charters the vessel best suited to each destination, reconfigured to accommodate fewer guests: just 148 (down from 184) on small explorer ships and 199 on expedition cruisers. This ensures a private balcony in every stateroom and suite, a staff-to-guest ratio of almost one staff member to every guest, and an optimized experience orchestrated entirely by A&K.

The Definition of All-Inclusive Cruising

A&K’s Expedition Cruises are always all-inclusive, from an engaging program of expert lectures, special events and curated shore excursions to à la carte dining or 24/7 room service, unlimited house drinks, including Champagne – and, for guests who book a suite, butler service throughout their cruise. Also included are airport meet-and-greets with transfers, Traveller’s Valet laundry service, complimentary Wi-Fi on board and in hotels, all gratuities, port charges and taxes, and complimentary polar gear for Arctic and Antarctic voyages. On all ships, apart from our adventure yachts in the Galápagos, an onboard doctor and nurse are on hand 24/7.

Special offer

A&K is offering guests 10% savings on select Expedition Cruises and Pre/Post Tour Extensions booked and paid in full nine months or more prior to departure.

A complete view of all A&K’s Expedition Cruises can be found here. To book your next adventure, visit https://www.abercrombiekent.com.

Four Seasons Yachts just released details on its much-anticipated marina experience

May 26, 2025 No Comments

In anticipation of setting sail in 2026, Four Seasons l, the first in the Four Seasons Yachts collection, unveils exciting new details about the vessel’s standout marina experience and seaside programming.

The innovative transverse marina – which opens across both sides of the yacht – will place guests directly at sea level for unparalleled access to the water’s edge. The transverse marina introduces a revolutionary concept in maritime architecture. Featuring two retractable platforms – one portside and one starboard side – along with a spacious interior bar and lounge area, the marina spans the yacht, yielding up to 676 square metres (7,275 square feet) of total space on dedicated marina days, offerings options for watersports, wellness, activities, relaxation, dining and more. These offerings create experiences that encapsulate the spirit of bespoke yachting adventures for all guests.  

Programming will take place on dedicated Marina Days throughout most itineraries, highlighting picturesque locations from Mayreau island and Soufrière Bay in the Caribbean to the Gulf of Squillace and Monte Argentario in the Mediterranean. These days prioritize secluded spots to allow for exploration of peaceful and remote waters.  

About the experience

Departing from traditional aft-positioned design, the innovative transverse marina provides enhanced sea access, versatility and improved stability. This flexible space, spanning two decks, accommodates up to 105 guests across its combined indoor and outdoor spaces, which include a lounge, bar, and an extendable deck with a sea pool and lounge chairs. 

Yielding up to an extra 351 square metres (3,778 square feet) and boasting direct access to the water, the extendable watersports dock offers ample opportunities for continued exploration and discovery at sea.

On designated Marina Days when the yacht is not sailing, featured on most Mediterranean and Caribbean voyages, the Four Seasons I marina transforms into an aquatic playground, offering guests a unique perspective from sea level.  

As dawn breaks, early risers can invigorate their senses with on-deck yoga followed by post-workout smoothies and guided meditation sessions. As the day unfolds, the marina evolves into a vibrant social hub with guests enjoying a selection of expertly crafted beverages that can be sipped while taking in panoramic views of postcard-perfect coves and ports.

Fitness enthusiasts can partake in water-based exercises with electric hydrofoils and water bikes, while those preferring a more leisurely pace can opt for traditional kayaks or inflatable waterboards. Scenic coastal explorations are made possible with pedalboards, allowing guests to navigate picturesque shorelines at their own pace. Guests wishing to enjoy the water closer to “home” will appreciate the fully protected sea water dipping pool located within the yacht’s floating platform.

Introducing the Luxe Grand Touring Experience

The Grand Touring Experience offers a sophisticated way to explore the world’s most beautiful coastlines. It includes two bespoke experiences that transport guests while at anchor and in select ports – the Limo Tender and the Beachlander.

The Limo Tender experience is a customized, full-service adventure available on most voyages aboard a custom 10-metre (32 foot) vessel. This experience offers a refined and customizable way to explore a destination, complete with personalized service and a private captain. Whether looking for a private group outing or a romantic escape for two, the Limo Tender promises an unforgettable experience on the water.

Meanwhile, The Beachlander experience offers a high-speed, adventure-ready excursion aboard a 10-metre (32 foot) Ribeye vessel. Guests enjoy access to exclusive beach clubs, remote coves, vibrant reefs for snorkeling, and scenic coastal cruising.

Click here to explore all the details of the marina experience. 

Inaugural voyages are set to launch in 2026. For more information and to view all  itineraries, visit www.fourseasonsyachts.com 

Nobu Toronto is finally open, with a special grand opening offer

May 23, 2025 No Comments

Nobu Hotel Toronto is now officially open, welcoming guests as of June 1, 2025. Following the opening of its renowned restaurant in 2024 and the debut of its residences, the hotel completes the first integrated property under one roof, bringing together the brand’s signature pillars of hospitality, culinary excellence, and elevated living.

With the launch of Nobu Hotel Toronto in downtown’s lively Entertainment District, the integrated destination now offers guests and residents a seamless lifestyle experience anchored in luxury, design, and cultural energy.

Redefining luxury through a distinctly Nobu lens, Nobu Hotel Toronto is a boutique hotel comprising 36 thoughtfully designed rooms and suites, perched atop the west tower of Nobu Residences on floors 41 to 45. Elevated above the bustle of the city, the luxury hotel is the highest in the city offering an extraordinary sense of privacy along with sweeping, panoramic views of Lake Ontario and Toronto’s iconic skyline.

Guests are invited to take in sweeping, cinematic views of Toronto from the hotel’s signature suites. Floor-to-ceiling windows frame the city’s most iconic landmarks, providing a luminous vantage point from sunrise to sunset. For an even more immersive experience, Nobu’s signature hinoki wood deep-soaking tubs positioned beside panoramic windows, allow guests to unwind in serene luxury while overlooking the CN Tower and shimmering waters of Lake Ontario. All hotel rooms are crafted with a balance of natural materials, warm woods, and subtle Japanese detailing, where the lines between comfort, function, and elegance gently dissolve.

Key experiences at Nobu Toronto

  • Private Hotel Lobby: Accessible only to registered hotel guests, the lobby requires key card access offering respite and privacy.
  • Sakura Lounge with Complimentary Daily Breakfast: An exclusive guest-only space offering daily full a la carte breakfast, all-day dining and specialty guest programming, as well as a private dining room which can be used as a meeting space.
  • Complimentary Mini-Bar: All hotel guests enjoy unlimited locally sourced snacks and non-alcoholic beverages, replenished daily.
  • Complimentary Wellness Mini-Bar: Curated by Toronto-based wellness partner trove wellbeing™, enjoy rest, restoration, and balance with a selection of Canadian-made amenities including sea algae eye masks, marine collagen supplements, functional chocolate bar with adaptogens and more.
  • In-Room Wellness Program: Includes in-room yoga mat with Earth+Sky TV on-demand fitness classes, built-in automatic blackout blinds for the ultimate sleep and yuzu and ginger salt bath ritual. Advanced in-room spa treatment menu available.
  • Fitness Centre: Open 24/7, maintain your at-home routine with our Technogym® equipment, Peloton® bikes, Frame Pilates™ reformer, FORME Studio Mirror or explore the city on our stylish cruiser bikes.
  • Guestroom Amenities: Japanese deep soaking tubs, heated floors, Japanese yukata robes and slippers, TOTO® toilets, Byredo®, and Dyson® appliances.
  • Priority Access to Nobu Toronto Restaurant: Exclusive dining reservations guaranteed at the time of hotel booking.
  • In-Room Dining: Signature Nobu-style dishes delivered directly to your guestroom.
  • Mercedes-Benz Electric G-Class House Car: Guests have access to a 2025 Mercedes-Benz® G 580 with EQ Technology, providing seamless transportation in sustainable luxury.

To celebrate the launch, Nobu Hotel Toronto is offering a limited-time Grand Opening Offer, which can be found HERE.

Reservations are now available online at nobuhotels.com/toronto for stays starting June 1, 2025.

An adults-only hotel by Hyatt just opened in Greece with sea view suites

May 21, 2025 No Comments

Hyatt Hotels Corporation recently opened Zélia Halkidiki, an adults-only resort curated to offer guests an authentic and elevated Greek experience.

As the first Destination by Hyatt branded property in Greece, the opening reflects the growth momentum of the brand in one of Europe’s most sought-after travel destinations.

Located in the picturesque region of northern Greece, known for its crystal-clear waters, pine-fringed beaches and laid-back atmosphere, Zélia Halkidiki is perfectly suited for guests looking to slow down and unwind. The resort is nestled on a serene hillside surrounded by olive groves and near several local attractions including, Nea Moudania, the vibrant coastal destination known for its fresh seafood and beautiful beaches, and Afytos Village, a small seaside village characterized by its traditional stone houses, cobblestone streets and panoramic vistas of the Toroneos Gulf.

About Zélia Halkidiki

Zélia Halkidiki offers 104 exceptional guestrooms and suites, thoughtfully designed with a palette of beige, olive green and deep gray inspired by the surrounding landscape.

Natural materials such as raw wood, textured rock and organic finishes echo the natural beauty of Halkidiki, creating spaces that feel both grounded and effortlessly refined. Custom-made furniture reflects the unique blend of contemporary minimalism and earthy textures found throughout the guestrooms, combining comfort and elegance in complete harmony.

Guests can enjoy sweeping sea views whilst making use of in-room amenities including a 55-inch smart TV, revitalizing rain shower and Le Labo toiletries.

The serene spa amenities available at the hotel are designed to be an oasis for relaxation and rejuvenation. Facilities include a heated indoor pool and jetted bathtub, soothing sensory showers and a quiet room, while tranquil treatment rooms provide a holistic menu of services for guests to unwind and recharge. Outdoor swimming pools, including the relaxing Hebe infinity pool and energetic Zest pool, encourage a deeper connection with nature.

Guests are also welcome to partake in daily yoga and Pilates sessions, with reformers available for curated sessions, as well as weekly cinema nights under the stars, held in the tranquillity of the hotel’s olive grove.

The hotel offers a curated selection of dining experiences designed to cater to a variety of tastes while showcasing quality ingredients and diverse culinary traditions. Mesogaea allows guests to explore a range of Mediterranean dishes with an emphasis on fresh, seasonal ingredients, while Shizen blends Japanese and Peruvian flavors, offering a contemporary fusion menu in a refined setting. Set in the property’s on-site olive grove, Syntrofi boasts a farm-to-table dining experiencing inspired by the hotel’s vegetable garden, with its menu reflecting in-season produce. For those looking to dine more leisurely, the Zest poolside restaurant focuses on authentic Greek cuisine with a menu built around traditional recipes and regional ingredients.

You can now fly directly to Medellín from Toronto

May 19, 2025 No Comments

Air Transat continues to explore new horizons in South America with the launch of an exclusive new route between Toronto (YYZ) and Medellín (MDE)*, via Cartagena (CTG).

This new twice-weekly service will connect Canadians with one of Colombia’s most dynamic and mountainous cities, while also improving access to the popular destination of Cartagena.

“Adding Medellín to our network reflects our desire to expand our network while meeting a real demand from our clients for both leisure travel and family reunions,” said Sebastian Ponce, Transat’s Chief Revenue Officer. “This expansion is in line with our strategy of targeted growth from Toronto, focusing on high-potential markets such as Colombia.”

The new service will also add a frequency to the flight schedule to Cartagena from Toronto, strengthening Air Transat’s presence in this destination of choice. This innovative approach enables the airline to optimize the use of its fleet while serving cities that are not yet easily accessible by direct flight from Canada.

Details of Air Transat’s full winter 2025-2026 program, including the start date of operations and the opening of sales, will be announced soon.

St. Kitts & Nevis introduces mandatory electronic travel authorization

May 16, 2025 No Comments
The Government of Saint Kitts and Nevis has launched a new Electronic Travel Authorization (eTA) system, effective May 26, 2025.

This innovative digital system will modernize the way visitors enter our beautiful twin-island nation, ensuring a seamless, efficient, and secure travel experience.

Additionally, the eTA will help Saint Kitts and Nevis remain an open and welcoming destination while ensuring safer borders, reinforcing security for both citizens and visitors.

How to apply for an eTA

Every visitor must present an approved eTA before departing their country of origin and on arrival in Saint Kitts and Nevis. The mobile app, St. Kitts and Nevis e-Border, is the fastest and most convenient way to complete the eTA. It can be downloaded on Android and iOS devices from May 26, 2025.

If you cannot use the app, you can complete your eTA at www.knatravelform.kn. The eTA can be completed within five minutes and will streamline processes on arrival, delivering an unparalleled visitor experience.

The process involves:

  • Filling out a secure online application
  • Providing basic travel details and required documentation
  • Receiving approval electronically before travel

The system is available in multiple languages, ensuring accessibility for visitors worldwide.

The eTA application can be submitted up to 90 days before travel. When applying, travellers will be subject to a discounted US $8.50 service charge until Sept. 1, 2025, when the standard service charge of US $17 will take effect. The eTA will be valid for 90 days or until your passport expires, whichever is sooner.

Visitors who use the mobile app to apply will qualify for Fast-Track Arrival, using a non-stop Facial Biometric Corridor (available from June 2, 2025).

Staycation: Self indulgence awaits at The High Acre in Dundas, Ontario

May 14, 2025 No Comments

Opened in 2023 inside a restored 1867 Victorian farm house in Dundas Ontario, The High Acre is an exceptional adults-only boutique inn that exudes quiet luxury.

With just four beautifully-appointed suites, The High Acre provides an opportunity to disconnect and enjoy an intimately personal getaway, with minimal disruptions.

The suites, which sleep two people, feature a private infrared sauna, a hammam-inspired steam room, and a free-standing soaker tub, meaning guests can skip the hassle of booking an appointment and enjoy spa-like relaxation at any time of day. The hammam is enhanced with a handcrafted essential oil blend from certified clinical aromatherapist Marianne Toupalik, promoting deep breathing and refreshing the senses using notes of eucalyptus, grapefruit and peppermint. Additionally, guests can practice self-care through yoga, meditation, and breathwork, with guided sessions available in the suite or the on-site studio. Other shared amenities include a heated outdoor hot tub and an outdoor heated pool, open May 1 to October 1. 

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Each of the spacious rooms features a blend of modern furniture, luxurious linens and cozy amenities like plush bedding, soaker tubs, flat-screen TVs, high-speed internet, and individually controlled heating and cooling systems. Ensuite bathrooms are equipped with upscale toiletries, fluffy towels, and bathrobes for added comfort. All of the rooms also feature fireplaces, lounge areas, and a full kitchen, making them perfect for romantic getaways or extended stays. 

Guests can enjoy a breakfast spread of freshly baked croissants, farm fresh eggs, jam and butter, and a selection of coffee and tea from the comfort of their rooms, in the inn’s cozy dining area, or on the outdoor patio in the warmer months.

What to do in Dundas

Dundas, roughly 15 minutes from Hamilton, is a small town with a big personality.

It’s close to several hiking trails, including those within the famous Niagara Escarpment and Royal Botanical Gardens. For the best panoramic views, head to Dundas Peak, tucked along the Bruce Trail. Several waterfalls, including Tew’s Falls (the tallest waterfall in Southern Ontario) and Webster’s Falls, are less than a five-minute drive away from The High Acre.

Nearby cultural landmarks include the Art Gallery of Hamilton and Dundurn Castle, whose gardens boast beautiful blooms from May to October.

Downtown Dundas is home to a handful of restaurants, cafes and charming boutiques, making it a pleasant spot to spend an afternoon strolling, dining, and shopping.

Shawn & Ed Brewing Co. is the main brewery in Dundas, and it offers a fantastic selection of craft beers and their signature beer pie pizzas. Wine lovers can explore the abundance of vineyards found in Niagara-on-the-Lake, approximately an hour’s drive from Dundas.

This article first appeared in the Spring 2025 issue of OFFSHORE Travel Magazine. Click here to access the digital version. Click here to subscribe to the newsletter.

Air Canada just launched nonstop service from Toronto to this gorgeous French Caribbean island

May 12, 2025 No Comments

Air Canada recently launched new direct service from Toronto to the Guadeloupe Islands.

From December 20 to April, the Guadeloupe Islands will be accessible every Saturday from Toronto’s Pearson International Airport (YYZ). Flights are already available for sale and will be operated by a Boeing 737-800 MAX, configured with 16 seats in business class and 153 in economy class.

After having successfully promoted the French-speaking Canadian market in recent years, the Guadeloupe Islands are now expanding their tourism development prospects with this new service, targeting a high-potential English-speaking Canadian public in search of authentic cultural and seaside experiences.

“Air Canada is very pleased to be the leading carrier between Canada and the French Caribbean, and we are delighted to add new flights from Toronto to Guadeloupe this winter,” said Alexandre Lefevre, VP Network Planning North America and Scheduling. “We’re excited to be opening new links between Ontario and the French Antilles. This new service complements our year-round flights from Montreal. We have optimized connections to and from our Toronto hub to give more Canadians additional convenient travel options to visit beautiful Guadeloupe.”

Azamara reveals lineup for 2027 summer cruises

May 9, 2025 No Comments

Azamara Cruises has announced its highly anticipated Summer 2027 cruises.

Featuring 68 sailings and six Grand Voyages across its fleet of intimate vessels, Azamara Cruises continues to lead the industry with more time in port, and unmatched access to marquee events, lesser-traveled ports, and longer stays in each destination.

“The 2027 summer sailings will be our most diverse yet, continuing to demonstrate Azamara’s commitment to immersive, enriching travel,” said Michael Pawlus, Head of Itinerary Planning at Azamara Cruises. “From returning to beloved U.K. ports like Dartmouth and Fowey to sailings timed with iconic events like the Monaco Grand Prix and Japan’s Cherry Blossom season, Summer 2027 is all about delivering meaningful, in-depth travel experiences.”

Summer 2027 cruises highlights include:

  • Six New Grand Voyages – Discover the World on Extended Itineraries: Azamara Cruises invites guests to embark on extraordinary Grand Voyages, ranging from 35 to 41 nights. These extended journeys visit multiple countries and continents, giving travelers ample time to explore iconic cities and hidden gems. Itineraries include Miami to Venice, Copenhagen to New York, Kobe to Vancouver, and Athens to Lisbon—each designed to showcase Azamara’s signature blend of comfort and cultural immersion. Every Grand Voyage also includes complimentary airfare, shore excursion credits, WiFi for two devices, weekly laundry service, and an upgraded beverage package.
  • Europe in Full Bloom – A Season of Iconic Cultural Moments: Guests can sail through the heart of Europe during its most vibrant season, with curated itineraries offering access to world-famous events such as the Monaco Grand Prix and Edinburgh’s Military Tattoo. Nearly half of all cruises feature late nights or overnights, allowing travelers to immerse themselves in authentic local culture after dark. Whether it’s joining an exclusive AzAmazing Evening, taking part in a guided night tour, or savoring a Destination Celebration Dinner under the stars, guests can enjoy Europe’s most iconic destinations long after the sun sets—from twilight strolls in coastal villages to moonlit concerts in historic city squares.
  • Back to Beloved Ports – Azamara Cruises Returns to Dartmouth and Fowey: For the first time since 2009 and 2018 respectively, Azamara Cruises returns to the picturesque U.K. ports of Dartmouth and Fowey—intimate harbors steeped in history and natural beauty. Dartmouth, home to the famed Britannia Royal Naval College, charms visitors with its medieval castle and scenic river cruises, while Fowey captivates with its literary heritage, stunning estuary views, and idyllic Cornish streets. Accessible only to smaller ships, these hidden gems showcase Azamara’s ability to reach off-the-beaten-path destinations that larger cruise lines simply can’t.
  • Destination Immersion Elevated – 22 new PerryGolf Cruises, 10 new Country-Intensive Cruises, and Curated Shore Excursions: The 2027 summer cruises feature 22 new PerryGolf and 10 new Country-Intensive Cruises that allow travelers to dive deep into a single country’s culture and coastline. Guests will enjoy expanded Azamara Ashore programming, including expertly crafted shore excursions and overnight land programs created in partnership with top local tour operators.
  • Immersive Access to Asia – Experience Japan’s Cherry Blossoms and Beyond: Sailing in spring, Azamara Pursuit will bring guests through Japan during the stunning cherry blossom season—offering opportunities to witness this natural wonder across both northern and southern ports such as Hiroshima, Kanazawa, Tokyo, Kobe and more. These itineraries combine cultural landmarks with natural beauty, all delivered with Azamara Cruises’ signature local insight.
  • Own the Night – More Late Nights and Overnight Stays: Summer 2027 cruises offer 89 overnight stays and 381 late nights, giving guests unmatched access to destinations after dark. As the only cruise line offering evening tours, Azamara invites travelers to experience the magic of each destination long after the sun sets.

Guests booking early can take advantage of an Early Booking Bonus, which includes 20% off cruise fare. Travellers who book a Veranda cabin or Suite will also receive the Experience More Essentials Package ($300 onboard credit, premium beverage package for two, and free Wi-Fi). Plus our Always Azamara inclusions, valued at over $4,500.

To book one of Azamara’s Summer 2027 cruises visit www.azamara.com.