The Luxury Group and Sotheby’s team up for once-in-a-lifetime travel auction
The Luxury Group by Marriott International has unveiled the next chapter of its exclusive brand partnership with auction house Sotheby’s, “Iconic Pieces. Extraordinary Experiences.”
Building on the success of their inaugural offerings earlier this year, the two global luxury powerhouses will introduce new exclusive experiences for The Luxury Sales this December in New York.
Rooted in a shared vision of reimagining the boundaries between luxury travel and collectible art, the continued collaboration underscores the synergy between the Luxury Group’s world-class approach to experiential hospitality and Sotheby’s curatorial expertise across its extensive sales categories.
About the auction
The Luxury Group and Sotheby’s will auction two captivating experiences designed to pair world-class hospitality with exceptional treasures from Sotheby’s auctions offering guests the chance to explore their passions while discovering unforgettable destinations:
- Geneva Grandmasters: A Watchmaking Odyssey Curated by The Ritz-Carlton
Watch enthusiasts will have the exclusive opportunity to bid on an intimate horology immersion at The Ritz-Carlton Hotel de la Paix, Geneva with legendary watch brand Girard-Perregaux, including a hands-on workshop with the artisans; singular opportunities to shop limited-edition timepieces; and a private culinary experience at the Villa Girard-Perregaux in La Chaux-de-Fonds, the brand’s ancestral home.
Geneva Grandmasters: A Watchmaking Odyssey will be presented within Sotheby’s Important Watches sale on Friday, December 6, marking the first time Marriott International will offer an experience in a live auction.
- A Taste of France: An Epicurean Voyage Curated by The Luxury Collection
Guests will check into Prince de Galles, a Luxury Collection Hotel, Paris before exploring the country’s culinary treasures, from a guided day trip to Champagne Lallier’s historic Maison in Aÿ for a taste of its latest harvests, to an afternoon tea with Global Explorer and esteemed chef and artist, Laila Gohar, whose food-inspired works have been showcased around the world.
As a part of the Finest Wines auction, A Taste of France is available for online bidding now until Tuesday, Dec. 10.
In addition to the experiential auction offerings, the collaboration will showcase the Luxury Group’s world-class approach through hospitality, curated events, and exclusive editorial content when Sotheby’s exhibitions open to the public on Dec. 5.
Collectors and travellers alike can look forward to additional offerings from the Luxury Group and Sotheby’s in 2025 as the collaboration continues to grow worldwide. For more details surrounding the experiences and Sotheby’s Luxury Sales, please visit www.sothebys.com/en/series/luxury-sales.
