The Best Black Friday Travel Deals for 2025: Cruises, Resorts, Tours & More
Your guide to the biggest cruise, hotel and tour savings hitting this year’s Black Friday.
Black Friday isn’t just for TVs and air fryers anymore. It’s become prime time to lock in next-year adventures at serious savings. Whether you’ve been eyeing an expedition cruise, a European river sailing or a sun-soaked beach escape, some of these offers are bigger and better than ever.
Below, we’ve rounded up some of the standout deals across resorts, cruises, tours and more.
Black Friday Hotel & Resort Deals
Sandals & Beaches – up to 65% off + big booking credits
Sandals and Beaches have rolled out what they’re calling their biggest Black Friday sale yet. Travellers can get up to 65% off luxury accommodations, plus stackable perks: up to US$1,500 in instant booking credits, a US$200 spa credit on 5+ nights, a US$300 air credit on 7+ nights, and even a free night at select resorts. The offer runs for a limited time and applies across the Caribbean portfolio, including couples-only Sandals and family-friendly Beaches properties.
Royalton Resorts – Unbeatable Black Friday pricing on 2026 getaways
Royalton Resorts is leaning into advance planners with a new Black Friday sale on 2026 stays across its Caribbean and Mexico properties, including Royalton, Planet Hollywood and Mystique Resorts. The campaign promises “massive discounts on dream getaways,” including deals on Diamond Club™ suites, but the exact percentages vary by resort, season and room category – so this one’s best shopped via a trusted advisor or the brand’s site for your dates.
AVA Resort Cancun – up to 55% off + US$1,000 resort credit
One of Cancun’s buzziest new openings, AVA Resort Cancun, has joined the Black Friday fray with an offer that’s very much “new-kid-on-the-block trying to impress.” Travellers can save up to 55% off, and a five-night stay unlocks US$1,000 in resort credits per room, round-trip transportation, kids and teens staying free, early check-in/late check-out, a hydrotherapy circuit visit, and more. If you want to be among the first to stay at a headline-making property, this is a strong value play.
The Excellence Collection – up to 59% off at adults-only favourites
Excellence is running a broad Black Friday campaign across its adults-only and family-friendly properties in Mexico, Jamaica and the Dominican Republic. With promo code EARLYBLACK, guests can save up to 59% off non-refundable rates for 2026 stays at resorts including Excellence Riviera Cancun, Excellence Playa Mujeres, Excellence Punta Cana, Excellence Oyster Bay and sister brand Finest. It’s a solid chance to lock in suite-level stays at resorts that rarely discount this deeply outside Black Friday.
Sandos Hotels & Resorts – up to 35% off + kids stay free
In Mexico and Los Cabos, Sandos Hotels & Resorts has launched a Black Friday “Big Sale” with up to 35% off, plus layered perks like two kids staying free, US$550 in resort credit, an extra 10% Sandos4U loyalty bonus, interest-free payment plans for some markets and a welcome gift. The promo code RESORT25 applies at Sandos Playacar, Sandos Caracol, Sandos Cancun and Sandos Finisterra for bookings through December 2, 2025.
TAFER Resorts – up to US$2,500 resort credit + kids free
TAFER’s luxury Mexican collection – including Garza Blanca Resort & Spa Cancun – is leaning into value-adds. During the Black Friday sale, travellers can snag up to US$2,500 in resort credits and, at Garza Blanca Cancun, up to two kids stay and eat free, depending on room category. The brand is pushing early access, so many of the best dates will go quickly for 2026 travel.
Hard Rock All-Inclusive – up to 55% off + kids free
The Hard Rock all-inclusive properties in Mexico and the Caribbean, including Hard Rock Hotel Cancun, Hard Rock Hotel & Casino Punta Cana and Hard Rock Hotel Los Cabos, are advertising an Early/Black Friday sale with up to 55% off and “kids stay free” at select resorts. The offers vary by property, but if you’ve been eyeing a music-themed family escape with lots of built-in entertainment, this is the time to price it out.
Hyatt Hotels & Resorts – up to 30% off across the Americas
Hyatt is taking a broad approach this year with a Cyber/Black Friday sale that covers more than 750 properties across the U.S., Canada, the Caribbean and Latin America. World of Hyatt members can save up to 30% off, while non-members receive slightly lower discounts (typically around 20–25%). The deal applies to stays from November 20, 2025 through April 30, 2026, with a booking deadline of December 11, 2025.
Hyatt’s Inclusive Collection is also participating, with up to 40% off select all-inclusive resorts — a strong option if you’re eyeing AMR Collection-style brands like Secrets, Dreams and Zöetry.
Marriott Bonvoy – 20–25% off thousands of hotels worldwide
Marriott’s Black Friday/Cyber sale runs November 25 to December 2, 2025, and it’s one of the easiest promos to take advantage of if you’re already a Bonvoy member. Travellers who book through the Marriott Bonvoy app can save up to 25% off, while members booking on the website get 20% off.
The offer covers stays between November 30, 2025 and February 22, 2026 across most Marriott brands — from Courtyard and Westin to W Hotels, St. Regis and more.
Individual properties may offer deeper reductions around the 30–40% range, but the headline is a clean, globally valid discount that covers everything from city stays to beachfront resorts.
Black Friday Cruise Deals 2025
Virgin Voyages – buy one Sailor, get the second 80% off
Virgin Voyages is back with its now-signature Black Friday/Cyber Monday offer: buy one Sailor, get the second 80% off, which effectively works out to 40% off for two on most itineraries, plus up to US$400 in bar tab credit depending on the length of the cruise. The promo applies broadly, including new 2027 Alaska sailings from Seattle and Vancouver, Panama Canal routes and Eclipse Voyages.
Royal Caribbean – up to US$1,000 instant savings + combinable Kids Sail Free
Royal Caribbean is running a Cyber Week/Black Friday promotion with up to US$1,000 in instant savings per stateroom, tiered by sailing length and cabin category, on departures from November 2025 onward. On many dates, you can layer this with a Kids Sail Free offer on select sailings of three nights or longer, making family cabins particularly attractive. This one covers a wide range of itineraries, from Perfect Day at CocoCay to Europe and Alaska.
Celebrity Cruises – 75% off second guest + extra savings
Celebrity’s Black Friday preview is a good fit for couples and groups. The line is offering 75% off the second guest’s cruise fare, up to US$800 in additional savings per stateroom and an extra US$100 bonus savings on Caribbean sailings, including the new Celebrity Xcel. Some third, fourth and fifth guests can sail free on select itineraries, making suite life much more attainable for families.
Norwegian Cruise Line – 50% off all cruises + Free at Sea perks
Norwegian has labelled this its “biggest sale of the year”: travellers get 50% off all cruises, plus the return of the Free at Sea package, which can include unlimited open bar, specialty dining, Wi-Fi and more. On top of that, current Black Friday language mentions up to US$1,000 in onboard credit per stateroom on applicable sailings. The offer covers the fleet, including the new Norwegian Aqua and soon-to-launch Norwegian Luna.
Carnival Cruise Line – Early Saver Black Friday deals
Carnival’s Black Friday Early Saver Sale is built around sharp lead-in pricing and low deposits: 2-for-1 deposits, up to US$50 in onboard credit, free room upgrades and up to 40% off cruise rates on sailings through April 2028. It’s classic Carnival – lots of dates, lots of short Caribbean and Mexico runs, and plenty of value for families and first-time cruisers.
Hurtigruten – up to 50% off Norway’s Coastal Express
For something completely different, Hurtigruten has launched a Black Friday sale with up to 50% off its legendary Norwegian Coastal Express itineraries – including the full 12-day roundtrip and shorter northbound/southbound segments – on departures from December 2025 through October 2026. The brand’s newer, premium Signature Voyages (North Cape Line and Svalbard Line) are also in the mix with up to 25% off. If Northern Lights or slow coastal travel have been on your list, this is a rare chance to book at a serious discount.
Uniworld – 12 Days of Christmas event with up to 50% off
Luxury river line Uniworld is bringing back its 12 Days of Christmas event starting on Black Friday. Each weekday for 12 days, a new offer drops – ranging from up to 50% off popular cruises to free trip extensions and waived solo supplements on select sailings in Europe, Egypt, South America and Asia. It’s a bit of a “check daily” situation, but a good one for flexible travellers willing to jump when the right itinerary appears.
Avalon Waterways, Globus & Cosmos – “From Here to Anywhere” sale
The Globus family of brands has packaged its Black Friday promotions into a single “From Here to Anywhere” sale across river cruises and guided tours. For Avalon Waterways, that means savings of up to US$5,200 per couple on select 2026 cruises, with free air and free prepaid gratuities on some departures. Globus tours are offering up to US$1,350 off per couple and up to 30% off select Globus Escapes itineraries, while Cosmos has savings of up to US$550 per couple on value-focused tours.
Black Friday Tours & Small-Group Deals
G Adventures – up to 30% off 400+ trips
Toronto-based G Adventures has launched a month-long Black Friday sale with up to 30% off more than 400 trips departing through April 30, 2026, plus additional 10% discounts on over 500 trips for travel between May 1 and August 30, 2026. The sale covers everything from family-friendly Costa Rica and Peru itineraries to classic small-group “18-to-Thirtysomethings” adventures and polar expeditions.
Exoticca – escorted tours up to 70% off worldwide
Beyond packages, Exoticca’s Black Friday campaign also reads like a global tour brochure on sale: the company has dropped prices by up to 70% on all destinations, with additional weekly “Hot Deals” that spotlight a rotating cast of best-sellers (think Egypt & Nile, Japan, South Africa, Italy, etc.). The discounts apply to departures through 2026, with limited inventory at the lowest fares.
Globus & Cosmos – classic touring on sale
If you prefer coach touring with most logistics handled, both Globus and Cosmos have layered Black Friday discounts that mirror the river-cruise offers above. Globus is advertising up to US$1,000–1,350 off per couple on select 2026 tours worldwide and 30% off a set of Globus Escapes itineraries in Europe and beyond, while Cosmos trips come with up to US$550 off per couple, depending on destination and date.